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Study predicts rise of 'circular entertainment'

New study from Nokia predicts that by 2012, a quarter of all entertainment will be created, edited, and shared within peer groups rather than being generated by traditional media.

By December 5, 2007

Article

Conversation 2.0: Social marketing and you

Marketers and brands have always had conversations, but at a much slower pace and mediated by professional parties. That's no longer the case. Conversation 2.0, that is, the web 2.0 enabled conversation, shifts places and times.

By November 23, 2007

Article

Is HoneyShed the end of the future of online advertising?

Call it branded entertainment, advertising-as-content, or just brand-vertising: Publicis Groupe, Droga5, and Digitas have joined forces to quietly launch a site where advertisers can air brand-specific programming.

By November 1, 2007