The Le 1 is barely six months old, but manufacturer Letv already has a newer and better version for sale in China.
Qualcomm's speedy 820 processor makes its first handset appearance with a company you've never heard of.
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Featuring high-end specs, a USB Type-C port and access to Letv's huge catalog of streaming entertainment, the Le 1 Pro Superphone will head to the US later this year.
LeEco, previously known as LeTV, will launch its Le 1s and Le Max Pro smartphones in India as part of a greater push into the subcontinent.
Coming to the US later this year after an initial launch in China, the Le 1 Pro Superphone features a 5.5-inch display, a 13-megapixel camera and access to LeTV's inventory of movies, shows, and live events.
Debuting just six months after the first Letv Le 1 launched, this sequel phone keeps the same looks while making some improvements to its processor, camera and storage space.
Already available in China and heading to the US, the Le 1 Pro Superphone is equipped with a 5.5-inch display and access to Letv's streaming video services.
The Letv Le Max Pro is the first phone to feature Qualcomm's powerful chipset, the Snapdragon 820.
The century old British car manufacturer unveiled the first prototype of what could become a collaboration with Chinese entertainment company LeTV to produce a new generation of in-car tech.