Sitting on the company's roadmap since February, Fujifilm delivers as promised.
The updated mount and 50mm "slice of focus" lens delivers tilt-shift effects on the cheap and lets you isolate subjects more interestingly than with aperture control alone.
The new 20mm f1.4 Art, designed for higher-resolution cameras, is the fastest full-frame wide-angle to date.
For iPhone 6/6 Plus owners who want to capture more of a scene, this new lens promises the expansive views typical of action cams, and it's paired with a 2x telephoto for better portraits.
The latest line of Zeiss lenses targets current and future cameras with more precise and high-contrast optical designs.
Tamron's first non-macro primes, a 35mm f1.8 and 45mm f1.8, look promising and serve to launch a new generation of lenses.
In this new version of its pro lens the company introduces its new Blue Spectrum Refractive optics technology, which targets ugly color fringing.
The new over-the-lens clamp-and-magnet design for its special-effects lenses works a lot better than the company's earlier mount, but it's also bigger and an eye-popping peridot color.
Ready to unlock the power of your phone's camera? Start with this dirt-cheap, universally compatible kit.
We welcome the 16-80mm f2.8-4 lens, but at $1,070 it's sadly out of the reach of a lot of advanced amateurs.