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LeBron James, Samsung rep, tweets rage at his Galaxy

LeBron James is so frustrated that his phone erased everything on it that he had to tell someone -- yes, all his Twitter followers.

By Mar. 12, 2014


LeBron's Instagram boast makes trouble for police

Miami police admit they went against their own procedures by stopping traffic and escorting the Heat star to get to a concert on time. How did people find out? Why, James posted an Instagram movie.

By Aug. 20, 2013


Samsung GS4 ad shows how to hold baby and watch LeBron

So how do you watch the NBA Finals and hold your baby? Samsung attempts to offer an answer in a new ad for the Galaxy S4.

By Jun. 5, 2013


LeBron upstages Rogen, Rudd in Samsung's Super Bowl ad

Samsung releases the full 2-minute version of its Super Bowl ad. You do see some products. But you see a lot more of Seth Rogen, Paul Rudd and LeBron James.

By Feb. 3, 2013


LeBron makes Galaxy Note 2 look reeeally small

In a new ad to launch the Samsung Galaxy Note 2, we follow LeBron James post-coronation. Goodness, does that phablet seem petite.

By Oct. 31, 2012


LeBron James stocks store with 45 iPads

LeBron James drafts 45 iPads to guide customers through the sneaker section at his new Miami clothing store, Unknwn.

By Jan. 2, 2012


Intel exec's bizarre memo about LeBron and Miami

In a leaked memo, an Intel executive ponders the lessons to be learned from the Miami Heat's Greek tragedy of an NBA season. The lessons might seem, to some, a little banal.

By Jun. 29, 2011


Twitterverse becomes spitterverse for LeBron

Having opened a Twitter account just before making his big decision, LeBron James experiences just what real-time bile feels like.

By Jul. 8, 2010


Microsoft hooks Bing to LeBron's 'Decision'

Microsoft is one of the official sponsors of LeBron James' ridiculous television special, "The Decision," which will give Bing great exposure but could backfire.

By Jul. 8, 2010


LeBron James to tweet his big news?

The basketball phenom, whose next destination seems to have become the most important news in the sports world, joins Twitter. Will he make his big announcement there?

By Jul. 6, 2010