Apple's Beats reaches for profundity as it shows LeBron James losing weight and gaining soul in a new campaign.
Not everyone is enamored of LeBron James' return to Cleveland. SnoopDogg holds, um, Kobe Bryant up as a better ideal.
The great, mind-dulling debate about where LeBron James would end up took a new twist when famed data nerd Nate Silver weighed in.
Miami police admit they went against their own procedures by stopping traffic and escorting the Heat star to get to a concert on time. How did people find out? Why, James posted an Instagram movie.
LeBron James is so frustrated that his phone erased everything on it that he had to tell someone -- yes, all his Twitter followers.
Technically Incorrect: A middle school basketball game carries on with the referee signaling calls one-handed. In the other, he's making a call.
So how do you watch the NBA Finals and hold your baby? Samsung attempts to offer an answer in a new ad for the Galaxy S4.
A deal between the league and Disney's sports network tees up a new service streaming NBA games even if you don't pay for cable. Just don't assume it will bring the biggest matchups to your iPhone.
Samsung releases the full 2-minute version of its Super Bowl ad. You do see some products. But you see a lot more of Seth Rogen, Paul Rudd and LeBron James.
If you think an NBA court is somehow state of the art, take a look at what they have in China.