Technically Incorrect: He's busily embroiled in the NBA Finals, but he knows how to look after his fellow Cavaliers. A touch odd for a longtime Samsung spokesman?
Technically Incorrect: In an ad that might make a few audiophiles (and Golden State Warriors fans) become a touch annoyed, the NBA star prepares for the NBA Finals by wearing nice clothes. And headphones.
Apple's Beats reaches for profundity as it shows LeBron James losing weight and gaining soul in a new campaign.
Not everyone is enamored of LeBron James' return to Cleveland. SnoopDogg holds, um, Kobe Bryant up as a better ideal.
The great, mind-dulling debate about where LeBron James would end up took a new twist when famed data nerd Nate Silver weighed in.
LeBron James is so frustrated that his phone erased everything on it that he had to tell someone -- yes, all his Twitter followers.
Miami police admit they went against their own procedures by stopping traffic and escorting the Heat star to get to a concert on time. How did people find out? Why, James posted an Instagram movie.
So how do you watch the NBA Finals and hold your baby? Samsung attempts to offer an answer in a new ad for the Galaxy S4.
Sometimes it's about the things Apple leaves out... We wrap up WWDC, break down Apple Music and tell you the best announcement from iOS 9. Plus, Lebron James buys Apple Watches for the Cavs.
Streaming music's loudest critic is also its greatest gift: Every time Taylor Swift denounces services like Apple Music, she explains to consumers what a great deal they are.