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In a 2012 that saw unbridled competition, Samsung stands above anyone else in using ads to address its brand image. Facebook, on the hand, needed to take a seat.
In a touchingly discomforting ad for a solid-state drive, Samsung employs Laina, the online celebrity who once expressed her pathological affection for Justin Bieber.
Samsung creates another scintillatingly loopy ad in which laptop owners shoot, beat and discard their laptops, as if they were unwanted puppies.