19 Results for



Marketing with meaning: How KLM activates dormant social networks

KLM's Africa and China Clubs, launched in 2007 and 2006 respectively, provide an interesting case study of 'marketing with meaning.'

By Apr. 5, 2009


Paris Air Show crowd greets third Airbus A350 test flight

It was a good day for Airbus publicity as its energy-efficient passenger A350 jet flew over the high-profile air show and the French president hitched a ride in an A400M airlifter.

By Jun. 21, 2013


Energy-efficient Airbus A350 set to fly over Paris Air Show

Attendees of the premier aerospace event probably will see the new energy-efficient jet on Friday. Also, its French manufacturer announces $69 billion worth of deals.

By Jun. 20, 2013


Planes to fly on cooking oil

Two European airlines announce that they will add recycled cooking oil to their fuel mix. Do passengers want to know about that?

By Jul. 2, 2011


Who can afford the carbon-friendly skies?

Search engine lets consumers search for cheapest available carbon-friendly flight options, but for some flights that's a big price jump.

By Jan. 26, 2011


When it comes to grounded jetliners, the 787 is no DC-10

The last time the Federal Aviation Administration grounded an airplane, the situation was much, much worse.

By Feb. 1, 2013


You'll get your allowance when you clean your cube!

Some companies giving cell phone allowances.

By Jul. 3, 2007


The 404 967: Where we feel a lot smaller (podcast)

CNET Audiophiliac and general audio diva Steve "Sphere" Guttenberg is back on The 404 Podcast for his last appearance of the year, and as usual he brings a list of talking points, like a kooky theory on how to curb population control, and when the iPad will eventually overtake the big screen TV.

By Dec. 15, 2011


iPod + free peanuts = less air rage?

Six airlines will let iPods play on in-flight entertainment systems

By Nov. 14, 2006


$15 to check a bag, but free to charge an iPod

United Airlines becomes the first domestic carrier to implement a partnership with Apple that brings iPod and iPhone connectivity to select planes' in-flight entertainment systems.

By Jun. 16, 2008