It's not exactly easy to land a Boeing 777 in 60 mph winds. Or, at least, it doesn't look as if it is.
After the Netherlands barely beats Mexico in the World Cup, KLM, its national airline, emits an ill-considered tweet, complete with graphic of a man in a sombrero.
KLM's Africa and China Clubs, launched in 2007 and 2006 respectively, provide an interesting case study of 'marketing with meaning.'
Online travel company Expedia said it reached an agreement with Northwest Airlines and KLM to continue to act as an agent for both airlines and do so without adding surcharges to published airline ticket prices. Terms of the deal were not disclosed. The agreement comes as competition heats up between airlines and online travel players. Both sides have been pleading their cases to travelers, armed with opposing studies and each claiming the other will cost it billions of dollars in service fees for every airline ticket bought. Expedia, based in Bellevue, Wash., said the agreement will not impact its financial results.
The announcement two weeks ago by Northwest Airlines and KLM Royal Dutch Airlines that they would stop paying commissions to Internet travel agencies may only be the beginning.
Northwest and KLM say they will eliminate Internet travel commissions, which could lead sites such as Expedia and Travelocity to respond with ticket surcharges.
Some feel a new policy from Northwest and KLM to pay online travel agencies a smaller commission than other agencies is a danger to the fledgling industry.