17 Results for

klm

Article

Marketing with meaning: How KLM activates dormant social networks

KLM's Africa and China Clubs, launched in 2007 and 2006 respectively, provide an interesting case study of 'marketing with meaning.'

By April 5, 2009

Article

Dutch airline's 'adios amigos' tweet appalls Mexicans

After the Netherlands barely beats Mexico in the World Cup, KLM, its national airline, emits an ill-considered tweet, complete with graphic of a man in a sombrero.

By June 29, 2014

Article

Paris Air Show crowd greets third Airbus A350 test flight

It was a good day for Airbus publicity as its energy-efficient passenger A350 jet flew over the high-profile air show and the French president hitched a ride in an A400M airlifter.

By June 21, 2013

Article

Energy-efficient Airbus A350 set to fly over Paris Air Show

Attendees of the premier aerospace event probably will see the new energy-efficient jet on Friday. Also, its French manufacturer announces $69 billion worth of deals.

By June 20, 2013

Article

Planes to fly on cooking oil

Two European airlines announce that they will add recycled cooking oil to their fuel mix. Do passengers want to know about that?

By July 2, 2011

Article

Who can afford the carbon-friendly skies?

Search engine lets consumers search for cheapest available carbon-friendly flight options, but for some flights that's a big price jump.

By January 26, 2011

Article

You'll get your allowance when you clean your cube!

Some companies giving cell phone allowances.

By July 3, 2007

Article

When it comes to grounded jetliners, the 787 is no DC-10

The last time the Federal Aviation Administration grounded an airplane, the situation was much, much worse.

By February 1, 2013

Article

iPod + free peanuts = less air rage?

Six airlines will let iPods play on in-flight entertainment systems

By November 14, 2006

Article

$15 to check a bag, but free to charge an iPod

United Airlines becomes the first domestic carrier to implement a partnership with Apple that brings iPod and iPhone connectivity to select planes' in-flight entertainment systems.

By June 16, 2008