See the look on consumers' faces when a faux Lenovo employee snaps a competing laptop in two right in front of them and then tries to pass off the blame.
The store will take the form of a kiosk and will be located in a downtown mall not far from where many tech companies have offices.
Smaller, kiosk-like outlets are increasingly key to Microsoft's retail strategy, as evidenced by the five that popped up last month, and the four that will open in the near future.
The halt of Verizon's streaming-video joint venture with Redbox shows the challenges new entrants face against Netflix and its ilk, which have already moved onto their next act.
Chromebook's new Managed Public Sessions hopes to challenge Windows' supremacy as the ubiquitous public computer.
Microsoft confirms it is planning to open its first New York City flagship store -- just blocks from Apple's flagship shop known as the Cube.
Twitter has unveiled a new account for a quadcopter drone taking snapshots at the Cannes Lions festival.
Even with other avenues for attention, indie developers need gaming's most mainstream summit to earn mass market exposure and time under the spotlight.
Docks, covers, and keyboards turn this 10-inch tablet into a laptop, desktop, or kiosk.
New and updated Chrome OS laptops and boxes, with faster processors and longer battery life, are highlighted at a joint press preview.