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The purchase of personalized recommendation app Jybe returns five former Yahoos back to the fold.
Built by longtime Web search veterans, the new iPhone app is built around pointing users to things--meals, movies, books, and more--that are highly tailored to their interests.
The app, created by teenager Nick D'Aloisio, will shut down for now but will "come to life" through Yahoo's various mobile offerings soon.
Yahoo hasn't been known for search since Google took that crown long ago. Can CEO Marissa Mayer turn the company into a player again? She's trying.
What's the strategy behind Yahoo's spate of buyouts under new CEO Marissa Mayer? One writer says it's about building a map of all the people, places, and things its various customers are interested in.