A manual on how to grill the perfect barbecue can also be ripped apart and used as a kit for barbecuing.
The company says that it wants its brand to "be more bold" and appeal to people around the world.
Kids receiving cancer treatments in Brazil get IV fluids inside superhero covers and read comic books showing Batman going through the same experience.
The software maker is kicking off its largest-ever ad campaign targeting businesses.
A company called Denizen is suing JWT and holding company WPP, claiming that Microsoft's ad agency thieved its patented idea for product placement ads in TV shows and used it for Bing.
The software maker is counting on a TV ad blitz to get people to think of something other than just Google when they go to do a Web search.
The advertising magazine says Microsoft will spend $80 million to $100 million in an ad campaign to promote its revamped search engine.
Three agencies are competing to advertise a Microsoft product referred to as "Pink," supposedly a new Zune client and service for Windows Mobile. Deadline is end of May.
Advertising Age says that the software maker has hired a new ad firm and may spend up to $100 million on ads for its revamped search engine.
The success of many social media companies is tied to online advertising. But the business model just isn't there yet, ad executives say.