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Bible of Barbecue turns into a full BBQ kit

A manual on how to grill the perfect barbecue can also be ripped apart and used as a kit for barbecuing.

By May 15, 2014


Nokia to embrace 'challenger' role in new marketing push

The company says that it wants its brand to "be more bold" and appeal to people around the world.

By July 3, 2013


Children's cancer wing transformed into superhero ward

Kids receiving cancer treatments in Brazil get IV fluids inside superhero covers and read comic books showing Batman going through the same experience.

By June 4, 2013


Microsoft hopes to show its Cloud Power

The software maker is kicking off its largest-ever ad campaign targeting businesses.

By November 1, 2010


Microsoft's agency sued over Bing TV advertising

A company called Denizen is suing JWT and holding company WPP, claiming that Microsoft's ad agency thieved its patented idea for product placement ads in TV shows and used it for Bing.

By August 27, 2009


Microsoft kicks off huge Bing ad push

The software maker is counting on a TV ad blitz to get people to think of something other than just Google when they go to do a Web search.

By June 3, 2009


Kumo to be dubbed Bing, AdAge says

The advertising magazine says Microsoft will spend $80 million to $100 million in an ad campaign to promote its revamped search engine.

By May 25, 2009


Zune phone ad campaign coming?

Three agencies are competing to advertise a Microsoft product referred to as "Pink," supposedly a new Zune client and service for Windows Mobile. Deadline is end of May.

By April 14, 2009


Report: Microsoft planning big ad push for search

Advertising Age says that the software maker has hired a new ad firm and may spend up to $100 million on ads for its revamped search engine.

By April 2, 2009


Social media's uphill advertising climb

The success of many social media companies is tied to online advertising. But the business model just isn't there yet, ad executives say.

By June 3, 2008