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The JupiterResearch brand will begin to serve Forrester's "Marketing and Strategy" clients, under a deal announced Thursday.
Deal makers and deal breakers abound, while tech faces test with Olympics. Also: Facebook games.
Despite a sour economy, JupiterResearch predicts that a trend away from traditional advertising will continue in the coming years.
A new report says U.S. online retail sales are expected to reach $148 billion in 2008, up 19 percent from 2007. But sales are poised to mature.
After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns.
The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers.
After more than a year of promises, Google unveils ads that are mostly transparent and vanish quickly.
Teens who are most active online and influential with peers are also the kids most concerned about the environment.
Don't tell mainstream marketers this, but text-messaging promotions can work.
The future of e-mail might be found on the pages of MySpace and Facebook, if teen habits are any indicator.