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jupiterresearch

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Forrester acquires JupiterResearch for $23 million

The JupiterResearch brand will begin to serve Forrester's "Marketing and Strategy" clients, under a deal announced Thursday.

By July 31, 2008

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Week in review: Deal or no deal

Deal makers and deal breakers abound, while tech faces test with Olympics. Also: Facebook games.

By August 1, 2008

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Online ad spending should grow 20 percent in 2008

Despite a sour economy, JupiterResearch predicts that a trend away from traditional advertising will continue in the coming years.

By June 30, 2008

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Web retail sales to dodge effects of slowing economy

A new report says U.S. online retail sales are expected to reach $148 billion in 2008, up 19 percent from 2007. But sales are poised to mature.

By March 7, 2008

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Lending companies reduce online advertising

After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns.

By February 27, 2008

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GoFish out to hook youth marketers

The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers.

By February 18, 2008

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YouTube tests 10-second ad format

After more than a year of promises, Google unveils ads that are mostly transparent and vanish quickly.

By August 21, 2007

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Study: Green teens hug the Web

Teens who are most active online and influential with peers are also the kids most concerned about the environment.

By July 30, 2007

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Text-for-charity takes off at Virgin Mobile

Don't tell mainstream marketers this, but text-messaging promotions can work.

By July 23, 2007

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Kids say e-mail is, like, soooo dead

The future of e-mail might be found on the pages of MySpace and Facebook, if teen habits are any indicator.

By July 18, 2007