A new video shows how jeans get blue, while new research from UC Berkeley shows how the dye used to get them that way could get greener.
Sophie Turner, Tye Sheridan and Alexandra Shipp take over as younger versions of the mutant superheroes.
Real, live lions and tigers and bears tore up a bunch of denim fabric to make limited edition distressed jeans.
Denim doyen Brandon Svarc of Naked & Famous has created a line of Teflon-coated jeans that release a minty fresh aroma when you scratch the fabric.
In the world of American motorcycles, tradition usually trumps technology. Erik Buell has been pushing the two-wheeled envelope for decades, and EBR looks set to bring us into the future.
Trying to show it's more than a utilitarian electronic object, the Apple Watch arrives in high-end stores surrounded by luxury brands. But you can't walk out with one until April 24.
Crave's Eric Mack travels to the middle of the far northern ocean to track down the lost magic arts, and discovers he never wants to wear "necropants."
A new rumor says to expect three new iPhones this year, including a 4-inch device that bucks the trend of big displays that some of your friends and family love to mock.
Watch this fake ad for Settlers of Brooklyn, a fictional game of "entitlement, self-discovery and brunch" that roasts New York City's hipster culture.
Logan Green, the ride-hailing service's co-founder and CEO, discusses his company's vision and his larger competition at the South by Southwest festival.