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iram

Article

The factor factor, part 1

Ever wonder why new chip designs fail in the market, even though they offer real advantages? Or why others succeed in spite of serious disadvantages? It's apparently a secret. Part one of three.

By Oct. 12, 2009

Article

The factor factor, part 3

A factor-of-two advantage, even if it's an inherent, persistent advantage, isn't enough to unseat an incumbent solution in the face of even the mildest competitive disadvantage. Part three of three.

By Oct. 14, 2009