What do children like to do? Chase down invisible beasts with their PSPs and do battle with them.
Sony's E3 press conference spent some time reassuring the public that the PSP platform was still very much alive, with new games and an enthusiastic mascot announced in lieu of price drops or new hardware.
The PSP E-1000 is a new PSP console that's only coming to Europe, priced at €99. But bafflingly, Sony's removed the online capability.
Video game characters will cross over into our world soon enough if these games have anything to say about it.
Following Nintendo and Microsoft, Sony made news with announcements about 3D gaming, PlayStation Move, a series of new games and some PlayStation Network news.
Join us Tuesday morning for live coverage of Sony's E3 press briefing. We'll be bringing you news and photos from the event, as it happens.