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The company's shares are up about 8 percent in early trading on Thursday, hitting an intraday high of nearly $569.
Shares of Google jumped as much as 9 percent in intraday trading, following the release of its third quarter results and bullish analysts reports.
Shares plunge 17.6 percent in intraday trading after the enterprise software behemoth warns that its third quarter revenues will come in short of analysts' projections.
After posting third-quarter estimates carrying a gloomy forecast, analysts react, and so do investors. Shares of the auction site take a 12 percent hit in intraday trading.
The stock closed above $100, which marks a record for the electronics giant when accounting for June's 7-for-1 stock split.
New report expects Amazon revenue to top $1 trillion by 2016, shares soar on upgrade by Morgan Stanley.
Some reports have suggested that the iPhone is experiencing weaker-than-expected demand, pushing Apple's shares lower.
Apple's trading bump this morning managed to stick around, propelling shares to a new record close.
As expected, Apple's holiday quarter comes up big in iPhone sales. But the company missed Wall Street's expectations on revenue.
The absence of iPhone 5 news put investors off yesterday. Now we'll have to see if there's any lingering effect from that bout of disappointment.