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The company's shares are up about 8 percent in early trading on Thursday, hitting an intraday high of nearly $569.
New report expects Amazon revenue to top $1 trillion by 2016, shares soar on upgrade by Morgan Stanley.
Some reports have suggested that the iPhone is experiencing weaker-than-expected demand, pushing Apple's shares lower.
Apple's trading bump this morning managed to stick around, propelling shares to a new record close.
As expected, Apple's holiday quarter comes up big in iPhone sales. But the company missed Wall Street's expectations on revenue.
The absence of iPhone 5 news put investors off yesterday. Now we'll have to see if there's any lingering effect from that bout of disappointment.
Apple passes the mark in midday trading, closing in on a record set by rival Microsoft more than a decade ago.
Shares plunge 17.6 percent in intraday trading after the enterprise software behemoth warns that its third quarter revenues will come in short of analysts' projections.
Dow Jones Industrial Average has dropped more than 50 percent from its two-year high, mirroring the decline rate encountered during the Great Depression.
Apple shares were big on Wall Street today, almost brushing $500. The surge followed word that the company may unveil the iPad 3 next month.