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The stock closed above $100, which marks a record for the electronics giant when accounting for June's 7-for-1 stock split.
The company's shares are up about 8 percent in early trading on Thursday, hitting an intraday high of nearly $569.
As expected, Apple's holiday quarter comes up big in iPhone sales. But the company missed Wall Street's expectations on revenue.
Some reports have suggested that the iPhone is experiencing weaker-than-expected demand, pushing Apple's shares lower.
New report expects Amazon revenue to top $1 trillion by 2016, shares soar on upgrade by Morgan Stanley.
Apple's legal patent victory against Samsung has already boosted the stock and paves the way for higher gains in market share for the next-generation iPhone, analysts say.
Apple passes the mark in midday trading, closing in on a record set by rival Microsoft more than a decade ago.
Apple shares were big on Wall Street today, almost brushing $500. The surge followed word that the company may unveil the iPad 3 next month.
Find out all about the latest iPad 3 rumors, along with the usual dose of real news in this week's edition of Apple Talk Weekly.
Apple's trading bump this morning managed to stick around, propelling shares to a new record close.