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Facebook's operations chief warns that users might banish traditional advertising the way they ignore annoying friends. Precise targeting means it doesn't have to be that way.
Don't care for that car ad? Soon, Facebook will explain why it's there -- and give you the power to tune out those kinds of pitches.
It's 2014, yet mainstream gaming still hasn't twigged to the fact that women play games. Why aren't there more playable women, and what can be done about it?
A freshly published Apple patent application envisions the delivery of targeted ads based on your mood, behavior, and other seemingly intangible characteristics.
Experts weren't wrong when they predicted a smart-home boom in 2014. Six months later, here's where things stand -- and where they might be headed.
The developer of the browser-based operating system will use financial incentives to keep phones current to try to avoid some problems that afflict Android today.
A wearable eyepiece measures physiological responses such as pupil dilation and heartbeat to find content on the web that will interest you.
Starting from next week, Instagram users in the US will see ads placed in their stream. Here is what they will look like.
Targeted ads are nothing new, but the search engine giant is about to make them a lot more personal. Here's how to keep your search criteria and other information out of the ad mix.
The information network is letting advertisers use browser cookie data and customer databases to retarget prospects with promoted tweets.