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Facebook's operations chief warns that users might banish traditional advertising the way they ignore annoying friends. Precise targeting means it doesn't have to be that way.
Don't care for that car ad? Soon, Facebook will explain why it's there -- and give you the power to tune out those kinds of pitches.
Twitter is trying to diversify its revenue sources beyond advertising, and one way is to license its data to businesses that might find it useful -- like deep-fryer makers.
Social networks are poised to become even more personal as they become a vehicle for e-commerce, too, predicts the co-founder of a payment processing startup.
The update to Apple's mobile-advertising platform would allow marketers to "retarget" ads based on a user's behavior within different apps.
You can’t stop Google from scanning your inbox or serving you ads, but you can opt out of receiving personalized ads in Gmail. And you can eliminate one prominent ad banner altogether.
The company unveils TouchSense Engage, which uses touch feedback technology to simulate the roar of a crowd or the boom of an explosion.
It's 2014, yet mainstream gaming still hasn't twigged to the fact that women play games. Why aren't there more playable women, and what can be done about it?
A freshly published Apple patent application envisions the delivery of targeted ads based on your mood, behavior, and other seemingly intangible characteristics.
Experts weren't wrong when they predicted a smart-home boom in 2014. Six months later, here's where things stand -- and where they might be headed.