The search giant plans to go head-to-head with Apple, Roku, and Amazon with set-top boxes that can stream media and play games, sources tell CNET.
The company gives media app developers and cable TV providers a mid-October deadline to submit apps for its set-top box, reports The Wall Street Journal.
The new Web-based set-top box will be based on the dual-core Atom processor and will run Hillcrest's motion control software.
On the heels of the Web giant's debut of Chromecast, rumors are floating that Google gave private demos of another Web-to-TV media player during CES that had even more features.
Bloomberg reports the company will introduce a device this fall that's dedicated to streaming Internet-based video to TVs.
The chipmaker has been working on new technology for its cable provider customers, including a TV dongle and a chip for faster broadband speeds.
The largest cable provider in the U.S. has signed a deal to pay out $150 million for a slice of set-top box maker Arris.
The purported Amazon game controller looks awfully bulky and includes the familiar "A," "B," "X," and "Y" action buttons.
With rumors hinting at an upcoming streaming device to incorporate more gaming, the Web giant buys the Atlas controller and Arena app-maker.
The online retailer is reportedly cooking up an Apple TV rival for the spring.