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It's unknown why Google is interested in InMobi in particular; what is clear is that Google needs to bolster its efforts in mobile advertising.
In court, Larry Page and Andy Rubin said Android wasn't critical to Google's business success. Which doesn't square easily with a Google's future plans for Android ad and app sales.
Apple's attempt to control the mobile advertising market for its iOS platform by implementing iAd has largely been a disappointment, prompting an increase in developer revenue.
Almost one-third of mobile Web users polled by InMobi have the iPad 3 in their sights as the new tablet is expected to launch this month.
New survey from InMobi finds that 41 percent of mobile users in America plan to buy the iPhone 5, with half of them picking one up in the first six months after the phone's debut.
Mobile ad network InMobi says Android i son top among smartphone platforms with 37 percent of all ad impressions, but the iPhone's iOS is not far behind.