Customers can once again place an online order for the new iPhone and then pick it up at their local Apple Store.
The option to buy the iPhone 5S online and then pick it up at an Apple store was pulled soon after the device went on sale. Now that option is reportedly coming back.
Version 2.0 of the Apple Store app gives iPhone users the ability to order a product online, pick it up in a store, and pay for the item via self-checkout.
Apple's online store now lets buyers get their stuff faster at a retail store, though so far only in the San Francisco area.
As the holiday shopping season draws near, the e-commerce giant is about to take its fight with retailers offline, according to The Wall Street Journal.
Apple is asking would-be 4S buyers to reserve their phones the night before picking them up at an Apple store.
Everything you need to know about buying the iPhone 6 and iPhone 6 Plus.
Amazon will be introducing parcel pickup in around 5000 locations across the UK, courtesy of a parternship with courier service Collect+.
Early users of the software tool include Hyatt Hotels & Resorts, which has integrated Uber's car service into its reservation screen.
Services such as Netflix and YouTube have replaced catalogs of DVDs and VHS tapes in the modern home entertainment center.