The company's latest acquisition adds advertising retargeting technology.
The global rollout of the ads program allows any marketer to target users who have already expressed interest in their brands outside Twitter with relevant promoted tweets.
In-game advertising has huge potential, but the lack of standards is holding up the maturation of the market.
Google executives say the site is a key way to reach 18- to 34-year-olds, but it didn't announce any major partnerships or revolutionary new programming during an event in New York.
Don Reisinger explains why in-game political advertising is fantastic in his latest Digital Home Video.
Don Reisinger thinks in-game advertising will ruin the video game industry and wonders why Sony is leading the charge even though its CEO has said he doesn't approve of it.
AllThingsD reports that the struggling digital-game developer has a new plan for generating revenue.
Microsoft demonstrated its in-game advertising platform from its acquisition of Massive in Times Square in New York City on Tuesday.
The new system will mesh with Nielsen's new GamePlay Metrics to provide data on in-game advertising on Sony's PlayStation 3 and PlayStation Network games.
In-game advertising is growing, but not as fast as virtual goods. When will the two join up for a 360-degree user experience?