39 Results for

in-game advertising

Article

How well do you know your Super Bowl ads? Quiz yourself

Are you one of those people who can't name the teams playing in the Super Bowl, but remember big- game commercials going back to 1978? Prove it here.

By February 3, 2016

Collection

Game Developers Conference 2015

The San Francisco conference may well be the world's largest gathering of game developers, the place to keep an ear to the ground and to get business done.

Article

Patriots' coach: Microsoft Surface breakdowns are common

Technically Incorrect: In the AFC championship game, the New England Patriots couldn't get their tablets to work. Coach Bill Belichick reportedly says this has happened many times before.

By January 25, 2016

Article

How Electronic Arts stopped being the worst company in America

After being named the worst company in America two years in a row, current and former executives, employees and partners tell us how EA redeemed itself.

By June 2, 2015

Article

Super Bowl a no-drone zone, while ads swarm on social

Facebook will target users with real-time ads during the big game and the FAA warns against flying drones near the stadium on Sunday. Perhaps the next Super Bowl will unleash drones to hunt down drones.

By January 29, 2015

Review

Skyward

Despite the tricky advertising, Skyward is a fun free game that focuses on timing and keeping it together as you go for the high score.

By February 18, 2015

3.5 stars Editors' rating February 18, 2015
Article

Candy Crush fills up Facebook with video ads

The sequel to the popular puzzle game finds success with mobile ads, Google Maps adds new features in time for holiday travel, and Redbox raises DVD rental prices.

By November 24, 2014

Article

Candy Crush is taking over your Facebook feed -- again

The latest puzzle game from King.com is making waves on mobile devices, and its advertising campaign on Facebook has reached millions of people.

By November 21, 2014

Article

Zynga said to be developing an advertising platform

AllThingsD reports that the struggling digital-game developer has a new plan for generating revenue.

By October 23, 2012

Article

Standards will drive in-game advertising growth

In-game advertising has huge potential, but the lack of standards is holding up the maturation of the market.

By March 14, 2009

Article

Zynga revs up mobile ads with Honda campaign

The "It Starts With You" advertising promo will offer in-game rewards to Words With Friends and Scramble With Friends players.

By October 16, 2012