896 Results for

in-game advertising

Article

Twitter buys TapCommerce to boost advertising abilities

The company's latest acquisition adds advertising retargeting technology.

By June 30, 2014

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Twitter's new ads program tells advertisers your browsing habits

The global rollout of the ads program allows any marketer to target users who have already expressed interest in their brands outside Twitter with relevant promoted tweets.

By December 5, 2013

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Immersion looks to shake up mobile videos with touch feedback

The company unveils TouchSense Engage, which uses touch feedback technology to simulate the roar of a crowd or the boom of an explosion.

By September 22, 2014

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NFL announcer forgets name, calls Microsoft Surface 'iPad-like'

Despite Microsoft spending a lot of money for its Surface tablets to be used on the sidelines, the product name seems not to have penetrated Fox's announcers.

By September 8, 2014

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Shop in 140 characters: Twitter tests ability to buy products in tweets

Twitter dives into social-media fueled shopping with a "Buy" button that lets consumers purchase goods without leaving its site.

By September 8, 2014

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Google goes more Apple than ever in ad for rebranded mobile app

Company relaunches the app formerly known as Google Search with an ad that, for all the world, could have been made by Cupertino.

By September 4, 2014

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What's next for Unity, one of the world's most widely used game making tools (Q&A)

David Helgason, head of Unity, discusses his company's efforts to become the top software coding tool for video game consoles, mobile and VR.

By August 24, 2014

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Amazon proves it's serious about gaming with Twitch buy

The online retailer isn't just buying a site that streams goldfish playing video games, it's buying access to the most loyal of gamers.

By August 26, 2014

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Flappy Bird creator's next game, Swing Copters, lands Thursday

The follow-up to this year's most maddening mobile hit is slated for release later this week. The early takeaway: prepare to fail, a lot.

By August 18, 2014

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With OpenStax, book learns you

Open textbook publisher OpenStax is developing algorithm-enhanced digital textbooks that adapt to the user's learning needs.

By August 20, 2014