184 Results for

in-game advertising

Article

Super Bowl a no-drone zone, while ads swarm on social

Facebook will target users with real-time ads during the big game and the FAA warns against flying drones near the stadium on Sunday. Perhaps the next Super Bowl will unleash drones to hunt down drones.

By January 29, 2015

Article

Candy Crush fills up Facebook with video ads

The sequel to the popular puzzle game finds success with mobile ads, Google Maps adds new features in time for holiday travel, and Redbox raises DVD rental prices.

By November 24, 2014

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Candy Crush is taking over your Facebook feed -- again

The latest puzzle game from King.com is making waves on mobile devices, and its advertising campaign on Facebook has reached millions of people.

By November 21, 2014

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How social media wins the #SuperBowl

As social media's prowess continues to grow, advertisers are coming up with more ways to capitalize on your dedication to watching the big game.

By January 31, 2015

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Huawei reboots its image with new Honor brand

We asked an industry watcher why the Chinese manufacturer is playing the name game.

By October 28, 2014

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Microsoft tries to persuade that Surface isn't iPad (again)

In its latest effort to promote its tablet-PC hybrid, Microsoft features the NFL -- the league whose game commentators have been known to refer to the Surface as "iPad-like."

By September 25, 2014

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What's next for Unity, one of the world's most widely used game making tools (Q&A)

David Helgason, head of Unity, discusses his company's efforts to become the top software coding tool for video game consoles, mobile and VR.

By August 24, 2014

Article

Kobe Bryant sees LED basketball court, is stunned

If you think an NBA court is somehow state of the art, take a look at what they have in China.

By August 20, 2014

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Flappy Bird creator's next game, Swing Copters, lands Thursday

The follow-up to this year's most maddening mobile hit is slated for release later this week. The early takeaway: prepare to fail, a lot.

By August 18, 2014

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Ingress invades iOS: Google's augmented reality game hits iPhone

Google reaches across the aisle to Apple's platform with its hit game, which sees you running around real-world locations claiming them for your team.

By July 14, 2014