916 Results for

in-game advertising


Twitter buys TapCommerce to boost advertising abilities

The company's latest acquisition adds advertising retargeting technology.

By June 30, 2014


Twitter's new ads program tells advertisers your browsing habits

The global rollout of the ads program allows any marketer to target users who have already expressed interest in their brands outside Twitter with relevant promoted tweets.

By December 5, 2013


Standards will drive in-game advertising growth

In-game advertising has huge potential, but the lack of standards is holding up the maturation of the market.

By March 14, 2009


In-game advertising will ruin the video game industry

Don Reisinger thinks in-game advertising will ruin the video game industry and wonders why Sony is leading the charge even though its CEO has said he doesn't approve of it.

By June 4, 2008


The Digital Home Video: Why in-game political advertising is great

Don Reisinger explains why in-game political advertising is fantastic in his latest Digital Home Video.

By October 15, 2008


YouTube to advertisers: You need us to attract a younger crowd

Google executives say the site is a key way to reach 18- to 34-year-olds, but it didn't announce any major partnerships or revolutionary new programming during an event in New York.

By May 1, 2013


Zynga said to be developing an advertising platform

AllThingsD reports that the struggling digital-game developer has a new plan for generating revenue.

By October 23, 2012


Microsoft demos in-game advertising

Microsoft demonstrated its in-game advertising platform from its acquisition of Massive in Times Square in New York City on Tuesday.

By September 25, 2007


Sony, Nielsen collaborate on in-game advertising metrics

The new system will mesh with Nielsen's new GamePlay Metrics to provide data on in-game advertising on Sony's PlayStation 3 and PlayStation Network games.

By July 2, 2007


Next innovation? When in-game ads and virtual goods merge

In-game advertising is growing, but not as fast as virtual goods. When will the two join up for a 360-degree user experience?

By May 26, 2009