886 Results for

in-game advertising

Article

Twitter buys TapCommerce to boost advertising abilities

The company's latest acquisition adds advertising retargeting technology.

By June 30, 2014

Article

Twitter's new ads program tells advertisers your browsing habits

The global rollout of the ads program allows any marketer to target users who have already expressed interest in their brands outside Twitter with relevant promoted tweets.

By December 5, 2013

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Shop in 140 characters: Twitter tests ability to buy products in tweets

Twitter dives into social-media fueled shopping with a "Buy" button that lets consumers purchase goods without leaving its site.

By September 8, 2014

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What's next for Unity, one of the world's most widely used game making tools (Q&A)

David Helgason, head of Unity, discusses his company's efforts to become the top software coding tool for video game consoles, mobile and VR.

By August 24, 2014

Article

Amazon proves it's serious about gaming with Twitch buy

The online retailer isn't just buying a site that streams goldfish playing video games, it's buying access to the most loyal of gamers.

By August 26, 2014

Article

With OpenStax, book learns you

Open textbook publisher OpenStax is developing algorithm-enhanced digital textbooks that adapt to the user's learning needs.

By August 20, 2014

Article

Kobe Bryant sees LED basketball court, is stunned

If you think an NBA court is somehow state of the art, take a look at what they have in China.

By August 20, 2014

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Flappy Bird creator's next game, Swing Copters, lands Thursday

The follow-up to this year's most maddening mobile hit is slated for release later this week. The early takeaway: prepare to fail, a lot.

By August 18, 2014

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Piracy police hijack ads on copyright-infringing websites

British police have come up with a new way of cutting off funding to websites that illegally share music and movies.

By July 29, 2014

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Ingress invades iOS: Google's augmented reality game hits iPhone

Google reaches across the aisle to Apple's platform with its hit game, which sees you running around real-world locations claiming them for your team.

By July 14, 2014