800 Results for

in-game advertising

Article

YouTube to advertisers: You need us to attract a younger crowd

Google executives say the site is a key way to reach 18- to 34-year-olds, but it didn't announce any major partnerships or revolutionary new programming during an event in New York.

By May 1, 2013

Article

Zynga said to be developing an advertising platform

AllThingsD reports that the struggling digital-game developer has a new plan for generating revenue.

By October 23, 2012

Article

Facebook earnings by the numbers: 819M mobile users

The company's second-quarter report shows Facebook continuing to slowly gain more users while increasing its mobile advertising dollars.

By July 24, 2013

Article

Facebook test puts mobile game ads in your notifications menu

The social network has embarked on a new test program that would see ads for mobile games appear as notifications, says AllThingsD.

By July 23, 2013

Article

Netflix aims to craft 'House of Cards' into 'Harry Potter' hit

The company is playing a long game for its original series, watching progress from season to season. That means sacrifices, and a long wait, before seeing if it can be the phenomona Netflix hopes.

By July 23, 2013

Article

New Zynga CEO plans to take Candy Crush's sweet spot

Don Mattrick sets his agenda during the company's earnings call and talks about why he loves Candy Crush, why he took the job, and how the company will dominate social gaming again.

By July 25, 2013

Article

Chromecast: Google's best weapon to breach the TV biz

The $35 device could drive hordes of people to dive deeper into the Google media world, but its popularity depends on more than just price.

By July 24, 2013

Article

For Facebook, it still comes down to making money on mobile

Though only running mobile ads for a year, the social network is dependent on the nascent revenue stream to drive growth.

By July 23, 2013

Article

Google sets Internet record with 25 percent of U.S. traffic

In an average day, more than 60 percent of all Web-enabled devices exchange traffic with the tech giant's servers. That means Google is now bigger than Facebook, Netflix, and Twitter combined.

By July 22, 2013

Article

Behind the scenes with the Goodyear blimp crew

It may be the most visible working icon in the world. CNET Road Trip 2013 stopped in Akron, Ohio, to see what it takes to get Goodyear's famous blimps to fly.

By July 20, 2013