Sony teams with IGA Worldwide to make it possible for game publishers to incorporate the ads in their PS3 games.
In-game advertising has huge potential, but the lack of standards is holding up the maturation of the market.
In-game advertising is growing, but not as fast as virtual goods. When will the two join up for a 360-degree user experience?
A report says Microsoft is closing down its in-game advertising unit Massive--a company it is said to have paid several hundred million dollars for just a few years ago.
The search giant may finally be ready to unveil the fruits of its purchase of Adscape and compete for what is expected to be a billion-dollar market by 2011.
The Valley blog mogul Michael Arrington hosted a panel at New York's DigitalLife convention, and it showed promise--if only the setting had been right.
It turns out there are alot of ways to make money from video games
More than a year after its $23 million purchase of AdScape Media, the search giant finally gets into the crowded in-game advertising field.
New Yorkers talk RSS, advertising, and whether Windows Live is a joke or not.