A report says Microsoft is closing down its in-game advertising unit Massive--a company it is said to have paid several hundred million dollars for just a few years ago.
In-game advertising is growing, but not as fast as virtual goods. When will the two join up for a 360-degree user experience?
In-game advertising has huge potential, but the lack of standards is holding up the maturation of the market.
More than a year after its $23 million purchase of AdScape Media, the search giant finally gets into the crowded in-game advertising field.
The search giant may finally be ready to unveil the fruits of its purchase of Adscape and compete for what is expected to be a billion-dollar market by 2011.
Sony teams with IGA Worldwide to make it possible for game publishers to incorporate the ads in their PS3 games.
It turns out there are alot of ways to make money from video games
The Valley blog mogul Michael Arrington hosted a panel at New York's DigitalLife convention, and it showed promise--if only the setting had been right.
New Yorkers talk RSS, advertising, and whether Windows Live is a joke or not.