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Microsoft said to be closing Massive unit

A report says Microsoft is closing down its in-game advertising unit Massive--a company it is said to have paid several hundred million dollars for just a few years ago.

By October 8, 2010


Next innovation? When in-game ads and virtual goods merge

In-game advertising is growing, but not as fast as virtual goods. When will the two join up for a 360-degree user experience?

By May 26, 2009


Standards will drive in-game advertising growth

In-game advertising has huge potential, but the lack of standards is holding up the maturation of the market.

By March 14, 2009


Google launches AdSense for Games

More than a year after its $23 million purchase of AdScape Media, the search giant finally gets into the crowded in-game advertising field.

By October 7, 2008


Report: Google readying in-game ad initiative

The search giant may finally be ready to unveil the fruits of its purchase of Adscape and compete for what is expected to be a billion-dollar market by 2011.

By July 30, 2008


Dynamic in-game ads coming to PlayStation 3

Sony teams with IGA Worldwide to make it possible for game publishers to incorporate the ads in their PS3 games.

By June 4, 2008


29 potential video game monetization methods

It turns out there are alot of ways to make money from video games

By July 2, 2008


TechCrunch at DigitalLife: A taste of Valley culture amid consumer-tech blitz

The Valley blog mogul Michael Arrington hosted a panel at New York's DigitalLife convention, and it showed promise--if only the setting had been right.

By September 27, 2007


Deconstructing the 2007 tech prediction list

New Yorkers talk RSS, advertising, and whether Windows Live is a joke or not.

By January 2, 2007