9 Results for

iga

Article

Standards will drive in-game advertising growth

In-game advertising has huge potential, but the lack of standards is holding up the maturation of the market.

By March 14, 2009

Article

Next innovation? When in-game ads and virtual goods merge

In-game advertising is growing, but not as fast as virtual goods. When will the two join up for a 360-degree user experience?

By May 26, 2009

Article

Microsoft said to be closing Massive unit

A report says Microsoft is closing down its in-game advertising unit Massive--a company it is said to have paid several hundred million dollars for just a few years ago.

By October 8, 2010

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Dynamic in-game ads coming to PlayStation 3

Sony teams with IGA Worldwide to make it possible for game publishers to incorporate the ads in their PS3 games.

By June 4, 2008

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Report: Google readying in-game ad initiative

The search giant may finally be ready to unveil the fruits of its purchase of Adscape and compete for what is expected to be a billion-dollar market by 2011.

By July 30, 2008

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TechCrunch at DigitalLife: A taste of Valley culture amid consumer-tech blitz

The Valley blog mogul Michael Arrington hosted a panel at New York's DigitalLife convention, and it showed promise--if only the setting had been right.

By September 27, 2007

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29 potential video game monetization methods

It turns out there are alot of ways to make money from video games

By July 2, 2008

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Google launches AdSense for Games

More than a year after its $23 million purchase of AdScape Media, the search giant finally gets into the crowded in-game advertising field.

By October 7, 2008

Article

Deconstructing the 2007 tech prediction list

New Yorkers talk RSS, advertising, and whether Windows Live is a joke or not.

By January 2, 2007