In-game advertising has huge potential, but the lack of standards is holding up the maturation of the market.
In-game advertising is growing, but not as fast as virtual goods. When will the two join up for a 360-degree user experience?
A report says Microsoft is closing down its in-game advertising unit Massive--a company it is said to have paid several hundred million dollars for just a few years ago.
Sony teams with IGA Worldwide to make it possible for game publishers to incorporate the ads in their PS3 games.
The search giant may finally be ready to unveil the fruits of its purchase of Adscape and compete for what is expected to be a billion-dollar market by 2011.
The Valley blog mogul Michael Arrington hosted a panel at New York's DigitalLife convention, and it showed promise--if only the setting had been right.
It turns out there are alot of ways to make money from video games
More than a year after its $23 million purchase of AdScape Media, the search giant finally gets into the crowded in-game advertising field.
New Yorkers talk RSS, advertising, and whether Windows Live is a joke or not.