While Apple has long allowed other types of digital content to be gifted, the option to give e-books had been unavailable until now.
Cue, Apple's senior vice president of Internet software and services, says he had to convince Jobs to pursue iBooks, and he only had a couple months to make it happen before the iPad announcement.
With the East Asian nation now added to the list, the tech giant's iTunes bookstore is available in 51 countries worldwide.
The company says that users will be able to browse 25 new sections containing books across a wide array of genres.
New Zealand and a host of Latin American countries are set to get their own branches of the electronic bookstore sometime today.
Until now, the Australian iBookstore carried mainly out-of-copyright content. But, with half a dozen major publishers coming on board, buying digital books through Apple just got much more interesting.
Apple has posted a job listing for a marketing manager for its iBookstore in effort to build its e-book business in the U.S. and better compete with rivals Amazon and Barnes & Noble.
Buy a Mac, iPhone, or iPad and you'll score a gift card good toward any item at Apple -- if you qualify for education pricing.
Just ahead of the arrival of the newest version of iOS, Apple gives users some reading material to help them get ready.
The new feature taps into Apple's Passbook app but is available only in Japan, at least for now.