The update to Apple's mobile-advertising platform would allow marketers to "retarget" ads based on a user's behavior within different apps.
The London-based streaming-music service isn't happy about being booted from iAd but says that it's "flattering" to be seen as such a threat to Apple's iTunes Radio.
Apple's attempt to control the mobile advertising market for its iOS platform by implementing iAd has largely been a disappointment, prompting an increase in developer revenue.
iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.
Looking to fill a void at the top of its mobile advertising program, Apple has hired former Adobe and Yahoo veteran Todd Teresi.
Apple is softening its approach to its in-app iAds programme, which could spell more ads for us buyers of apps. So is that a good thing?
Mobile advertising platform is struggling to win advertisers, leading Apple to make concessions to drum up business, according to a Wall Street Journal report.
Keep your location to yourself; block people in Phone, Messages, and FaceTime; give Safari trackers the boot; and see a link's URL before you follow it.
Some of iOS 7's features -- including hidden settings -- could be killing your phone's battery life. Here's how to make sure your iPhone makes it through the day.
Apple's mobile-advertising platform is now being offered to ad buyers in bigger blocks that can then be doled out in smaller allotments.