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iads

Article

Bloom.fm: Apple banned us from iAd because we're 'a threat'

The London-based streaming-music service isn't happy about being booted from iAd but says that it's "flattering" to be seen as such a threat to Apple's iTunes Radio.

By Apr. 11, 2014

Article

Apple increases developer iAd revenue to 70 percent

Apple's attempt to control the mobile advertising market for its iOS platform by implementing iAd has largely been a disappointment, prompting an increase in developer revenue.

By Apr. 2, 2012

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Apple slashes iAd pricing again as AdMob onslaught continues?

iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.

By Feb. 15, 2012

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Apple hires former Adobe exec as its new iAd chief

Looking to fill a void at the top of its mobile advertising program, Apple has hired former Adobe and Yahoo veteran Todd Teresi.

By Jan. 4, 2012

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Apple relaxes rules on iAds, more in-app ads incoming?

Apple is softening its approach to its in-app iAds programme, which could spell more ads for us buyers of apps. So is that a good thing?

By Dec. 13, 2011

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Apple reportedly eases iAd terms to boost interest

Mobile advertising platform is struggling to win advertisers, leading Apple to make concessions to drum up business, according to a Wall Street Journal report.

By Dec. 12, 2011

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iAds tweak lets companies buy in smaller batches

Apple's mobile-advertising platform is now being offered to ad buyers in bigger blocks that can then be doled out in smaller allotments.

By Jul. 7, 2011

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Apple signs up for WebGL graphics in iAds

Microsoft has declared WebGL unfit for 3D Web graphics duty, but Apple will support it for its ad service on iOS 5.

By Jun. 17, 2011

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iAd advertisers scale back on apps for kids

Some makers of apps aimed at kids and that make use of Apple's iAd advertising system are finding their apps are no longer displaying ads, a signal that advertisers are placing their bets on other demographics.

By May. 11, 2011

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Apple's iAds app found to bend App Store rules

An application released by Apple yesterday that lets users browse iAd campaigns and save ads they like has been discovered to be breaking Apple's own App Store guidelines.

By Apr. 6, 2011