The update to Apple's mobile-advertising platform would allow marketers to "retarget" ads based on a user's behavior within different apps.
The London-based streaming-music service isn't happy about being booted from iAd but says that it's "flattering" to be seen as such a threat to Apple's iTunes Radio.
Facebook's CEO takes a shot at Apple over earlier comments that free, ad-supported services turn people into products.
The social network is getting ready to launch a mobile ad platform that will allow it to better challenge Google's AdMob, Recode reports.
Apple's attempt to control the mobile advertising market for its iOS platform by implementing iAd has largely been a disappointment, prompting an increase in developer revenue.
iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.
Looking to fill a void at the top of its mobile advertising program, Apple has hired former Adobe and Yahoo veteran Todd Teresi.
Mobile advertising platform is struggling to win advertisers, leading Apple to make concessions to drum up business, according to a Wall Street Journal report.
Much the way Apple took the reins of advertising on iOS with iAd, Google has a plan to replace third-party advertiser-tracking cookies with a proprietary identifier called AdID.
Apple holds its non-disclosure agreements closely to its chest. But what happens when the company's entire developer conference video set ends up on YouTube?