101 Results for

iad

Article

Apple looks to revamp iAd to lure more advertisers

The update to Apple's mobile-advertising platform would allow marketers to "retarget" ads based on a user's behavior within different apps.

By October 16, 2014

Article

Bloom.fm: Apple banned us from iAd because we're 'a threat'

The London-based streaming-music service isn't happy about being booted from iAd but says that it's "flattering" to be seen as such a threat to Apple's iTunes Radio.

By April 11, 2014

Article

Apple increases developer iAd revenue to 70 percent

Apple's attempt to control the mobile advertising market for its iOS platform by implementing iAd has largely been a disappointment, prompting an increase in developer revenue.

By April 2, 2012

Article

Facebook reportedly tinkering with its own mobile ad network

The social network is getting ready to launch a mobile ad platform that will allow it to better challenge Google's AdMob, Recode reports.

By April 20, 2014

Article

Apple slashes iAd pricing again as AdMob onslaught continues?

iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.

By February 15, 2012

Article

Apple hires former Adobe exec as its new iAd chief

Looking to fill a void at the top of its mobile advertising program, Apple has hired former Adobe and Yahoo veteran Todd Teresi.

By January 4, 2012

Article

Apple reportedly eases iAd terms to boost interest

Mobile advertising platform is struggling to win advertisers, leading Apple to make concessions to drum up business, according to a Wall Street Journal report.

By December 12, 2011

Article

Apple relaxes rules on iAds, more in-app ads incoming?

Apple is softening its approach to its in-app iAds programme, which could spell more ads for us buyers of apps. So is that a good thing?

By December 13, 2011

Article

Google's AdID to take a bite out of third-party cookies

Much the way Apple took the reins of advertising on iOS with iAd, Google has a plan to replace third-party advertiser-tracking cookies with a proprietary identifier called AdID.

By September 17, 2013

Article

iAds tweak lets companies buy in smaller batches

Apple's mobile-advertising platform is now being offered to ad buyers in bigger blocks that can then be doled out in smaller allotments.

By July 7, 2011