The London-based streaming-music service isn't happy about being booted from iAd but says that it's "flattering" to be seen as such a threat to Apple's iTunes Radio.
Apple's attempt to control the mobile advertising market for its iOS platform by implementing iAd has largely been a disappointment, prompting an increase in developer revenue.
After launching in the U.S. this summer, Apple's iAd mobile ad platform will reach Japanese shores early next year, with Tokyo-based ad agency Dentsu Group selling and developing the ads.
Mobile advertising platform is struggling to win advertisers, leading Apple to make concessions to drum up business, according to a Wall Street Journal report.
iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.
Some makers of apps aimed at kids and that make use of Apple's iAd advertising system are finding their apps are no longer displaying ads, a signal that advertisers are placing their bets on other demographics.
Looking to fill a void at the top of its mobile advertising program, Apple has hired former Adobe and Yahoo veteran Todd Teresi.
For years, Apple has watched former ally Google launch products that compete with Apple. When the iPhone OS 4 arrives, Apple will return the favor with iAd.
The new iAd Producer is geared toward advertisers and developers who want to design a mobile-ad campaign and offers an alternative to Adobe's Flash for building mobile ads.
After acquiring Quattro Wireless in January to bolster its mobile-advertising efforts, Apple decides to close it up as of September 30. It is "no longer accepting new campaigns" for Quattro.