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Bloom.fm: Apple banned us from iAd because we're 'a threat'

The London-based streaming-music service isn't happy about being booted from iAd but says that it's "flattering" to be seen as such a threat to Apple's iTunes Radio.

By Apr. 11, 2014


Apple increases developer iAd revenue to 70 percent

Apple's attempt to control the mobile advertising market for its iOS platform by implementing iAd has largely been a disappointment, prompting an increase in developer revenue.

By Apr. 2, 2012


Apple's iAd traveling to Japan

After launching in the U.S. this summer, Apple's iAd mobile ad platform will reach Japanese shores early next year, with Tokyo-based ad agency Dentsu Group selling and developing the ads.

By Nov. 10, 2010


Apple reportedly eases iAd terms to boost interest

Mobile advertising platform is struggling to win advertisers, leading Apple to make concessions to drum up business, according to a Wall Street Journal report.

By Dec. 12, 2011


Apple slashes iAd pricing again as AdMob onslaught continues?

iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.

By Feb. 15, 2012


iAd advertisers scale back on apps for kids

Some makers of apps aimed at kids and that make use of Apple's iAd advertising system are finding their apps are no longer displaying ads, a signal that advertisers are placing their bets on other demographics.

By May. 11, 2011


Apple hires former Adobe exec as its new iAd chief

Looking to fill a void at the top of its mobile advertising program, Apple has hired former Adobe and Yahoo veteran Todd Teresi.

By Jan. 4, 2012


Apple strikes back at Google with iAd

For years, Apple has watched former ally Google launch products that compete with Apple. When the iPhone OS 4 arrives, Apple will return the favor with iAd.

By Apr. 8, 2010


Apple launches tool for creating iAd mobile ads

The new iAd Producer is geared toward advertisers and developers who want to design a mobile-ad campaign and offers an alternative to Adobe's Flash for building mobile ads.

By Dec. 21, 2010


Apple to close Quattro Wireless in favor of iAd

After acquiring Quattro Wireless in January to bolster its mobile-advertising efforts, Apple decides to close it up as of September 30. It is "no longer accepting new campaigns" for Quattro.

By Aug. 19, 2010