The London-based streaming-music service isn't happy about being booted from iAd but says that it's "flattering" to be seen as such a threat to Apple's iTunes Radio.
Apple's attempt to control the mobile advertising market for its iOS platform by implementing iAd has largely been a disappointment, prompting an increase in developer revenue.
iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.
Looking to fill a void at the top of its mobile advertising program, Apple has hired former Adobe and Yahoo veteran Todd Teresi.
Mobile advertising platform is struggling to win advertisers, leading Apple to make concessions to drum up business, according to a Wall Street Journal report.
Apple's mobile-advertising platform is now being offered to ad buyers in bigger blocks that can then be doled out in smaller allotments.
Microsoft has declared WebGL unfit for 3D Web graphics duty, but Apple will support it for its ad service on iOS 5.
Some makers of apps aimed at kids and that make use of Apple's iAd advertising system are finding their apps are no longer displaying ads, a signal that advertisers are placing their bets on other demographics.
An application released by Apple yesterday that lets users browse iAd campaigns and save ads they like has been discovered to be breaking Apple's own App Store guidelines.
Apple's iAds are now running on the company's iPad. Unilever and the NCAA will be the first on the platform with other companies following in the coming weeks.