The update to Apple's mobile-advertising platform would allow marketers to "retarget" ads based on a user's behavior within different apps.
The London-based streaming-music service isn't happy about being booted from iAd but says that it's "flattering" to be seen as such a threat to Apple's iTunes Radio.
The social network is getting ready to launch a mobile ad platform that will allow it to better challenge Google's AdMob, Recode reports.
Much the way Apple took the reins of advertising on iOS with iAd, Google has a plan to replace third-party advertiser-tracking cookies with a proprietary identifier called AdID.
Apple's attempt to control the mobile advertising market for its iOS platform by implementing iAd has largely been a disappointment, prompting an increase in developer revenue.
Apple holds its non-disclosure agreements closely to its chest. But what happens when the company's entire developer conference video set ends up on YouTube?
iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.
In a note to investors, the Deutsche Bank offers commentary on upcoming iOS changes.
Apple wants to roll out its streaming music service this summer, but it's still hammering out details with Sony Music over some very specific terms.
Apple still needs the other major labels, but this brings it a step closer to launching its Internet radio service.