New guidelines from industry group attempt to help online advertisers and agencies by providing more clarity to the interactive-ad business.
Guidelines requiring bloggers to disclose freebies and giveaways unfairly target online media in ways not regulated offline, Internet Advertising Bureau CEO argued.
A 5.3 percent shrinkage in online advertising for the first half of 2009 isn't all that bad, when compared to rest of the ad market, new figures indicate.
Ad revenue from digital advertising in the U.S. shot up almost 16 percent in the first quarter compared with the year-ago period, the IAB says.
In London, CEO Dick Costolo tells the audience at IAB Engage that the service now sees 500 million daily tweets, and confirms it's experimenting with a "like" button, says V3.
Online ad revenue in the US hit a high of $42 billion last year, jumping past the $40.1 billion generated by TV ads.
Four trade groups, including the IAB, assemble a set of self-guiding principles for maintaining consumer privacy in connection with targeted advertisements.
Advertisers spent an unprecedented amount on online ads in the third quarter of 2013, reports the Interactive Advertising Bureau.
Online ad revenue continues at record levels, rising 25 percent in 2007, according to IAB and PricewaterhouseCoopers.
IAB/PricewaterhouseCoopers study shows online advertising unhindered by slowing economy, with sales for 2007 up 26 percent to a record $21.2 billion.