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IAB sets new guidelines for online advertising

New guidelines from industry group attempt to help online advertisers and agencies by providing more clarity to the interactive-ad business.

By June 25, 2010


IAB to FTC: Dump the new blogger rules

Guidelines requiring bloggers to disclose freebies and giveaways unfairly target online media in ways not regulated offline, Internet Advertising Bureau CEO argued.

By October 15, 2009


IAB: Internet ads actually doing OK

A 5.3 percent shrinkage in online advertising for the first half of 2009 isn't all that bad, when compared to rest of the ad market, new figures indicate.

By October 5, 2009


Internet ad sales reach new high of $9.6 billion

Ad revenue from digital advertising in the U.S. shot up almost 16 percent in the first quarter compared with the year-ago period, the IAB says.

By June 3, 2013


Report: Twitter hits half a billion tweets a day

In London, CEO Dick Costolo tells the audience at IAB Engage that the service now sees 500 million daily tweets, and confirms it's experimenting with a "like" button, says V3.

By October 26, 2012


Internet ad sales surpass broadcast TV for first time ever

Online ad revenue in the US hit a high of $42 billion last year, jumping past the $40.1 billion generated by TV ads.

By April 10, 2014


Ad industry groups agree to privacy guidelines

Four trade groups, including the IAB, assemble a set of self-guiding principles for maintaining consumer privacy in connection with targeted advertisements.

By July 2, 2009


Internet ad sales climb to $10.7 billion

Advertisers spent an unprecedented amount on online ads in the third quarter of 2013, reports the Interactive Advertising Bureau.

By December 23, 2013


Report: Internet ad spending up 25 percent in 2007

Online ad revenue continues at record levels, rising 25 percent in 2007, according to IAB and PricewaterhouseCoopers.

By February 24, 2008


Online ad sales rise 26 percent in 2007

IAB/PricewaterhouseCoopers study shows online advertising unhindered by slowing economy, with sales for 2007 up 26 percent to a record $21.2 billion.

By May 15, 2008