New guidelines from industry group attempt to help online advertisers and agencies by providing more clarity to the interactive-ad business.
Guidelines requiring bloggers to disclose freebies and giveaways unfairly target online media in ways not regulated offline, Internet Advertising Bureau CEO argued.
A 5.3 percent shrinkage in online advertising for the first half of 2009 isn't all that bad, when compared to rest of the ad market, new figures indicate.
Online ad revenue in the US hit a high of $42 billion last year, jumping past the $40.1 billion generated by TV ads.
Advertisers spent an unprecedented amount on online ads in the third quarter of 2013, reports the Interactive Advertising Bureau.
Up 18 percent from last year, the revenue is the most spent in a single quarter, the Interactive Advertising Bureau says.
Interactive Advertising Bureau CEO Randall Rothenberg calls the effort to determine which cookies should be blocked or allowed a "Kangaroo Cookie Court" that will hurt small Internet publishers.
Ad revenue from digital advertising in the U.S. shot up almost 16 percent in the first quarter compared with the year-ago period, the IAB says.
The Interactive Advertising Bureau doesn't like how tens of millions of people use ad-blocking software. IAB's general counsel has a counterattack: block the blockers.
The acting chief of the online-television site says one effect of getting a cash infusion means more pitches for original content -- but Hulu's ambitions there are relatively muted.