57 Results for

iab

Article

IAB sets new guidelines for online advertising

New guidelines from industry group attempt to help online advertisers and agencies by providing more clarity to the interactive-ad business.

By Jun. 25, 2010

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IAB to FTC: Dump the new blogger rules

Guidelines requiring bloggers to disclose freebies and giveaways unfairly target online media in ways not regulated offline, Internet Advertising Bureau CEO argued.

By Oct. 15, 2009

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IAB: Internet ads actually doing OK

A 5.3 percent shrinkage in online advertising for the first half of 2009 isn't all that bad, when compared to rest of the ad market, new figures indicate.

By Oct. 5, 2009

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Internet ad sales surpass broadcast TV for first time ever

Online ad revenue in the US hit a high of $42 billion last year, jumping past the $40.1 billion generated by TV ads.

By Apr. 10, 2014

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Internet ad sales climb to $10.7 billion

Advertisers spent an unprecedented amount on online ads in the third quarter of 2013, reports the Interactive Advertising Bureau.

By Dec. 23, 2013

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Internet advertising revenue hits $9.2 billion in Q3 2012

Up 18 percent from last year, the revenue is the most spent in a single quarter, the Interactive Advertising Bureau says.

By Dec. 19, 2012

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Ad group blasts cookie-privacy project from Mozilla, Stanford

Interactive Advertising Bureau CEO Randall Rothenberg calls the effort to determine which cookies should be blocked or allowed a "Kangaroo Cookie Court" that will hurt small Internet publishers.

By Jun. 26, 2013

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Internet ad sales reach new high of $9.6 billion

Ad revenue from digital advertising in the U.S. shot up almost 16 percent in the first quarter compared with the year-ago period, the IAB says.

By Jun. 3, 2013

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Ad blockers get ad-group exec's blood boiling (Q&A)

The Interactive Advertising Bureau doesn't like how tens of millions of people use ad-blocking software. IAB's general counsel has a counterattack: block the blockers.

By Apr. 4, 2014

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Hulu CEO: $750M means you start getting more scripts

The acting chief of the online-television site says one effect of getting a cash infusion means more pitches for original content -- but Hulu's ambitions there are relatively muted.

By Sep. 23, 2013