The London-based streaming-music service isn't happy about being booted from iAd but says that it's "flattering" to be seen as such a threat to Apple's iTunes Radio.
iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.
Apple's attempt to control the mobile advertising market for its iOS platform by implementing iAd has largely been a disappointment, prompting an increase in developer revenue.
Looking to fill a void at the top of its mobile advertising program, Apple has hired former Adobe and Yahoo veteran Todd Teresi.
Mobile advertising platform is struggling to win advertisers, leading Apple to make concessions to drum up business, according to a Wall Street Journal report.
The electronics giant continues its "Your Verse" campaign with two new TV ads.
Though some hate it, AT&T's ad for its Next plan is the last word in gadget obsession above all things. And AT&T says the plan is exceeding expectations.
Apple's iAds are now running on the company's iPad. Unilever and the NCAA will be the first on the platform with other companies following in the coming weeks.
Everyone is dousing themselves with buckets of cold water for charity. But should the Galaxy S5 be doing it too?
Apple's mobile-advertising platform is now being offered to ad buyers in bigger blocks that can then be doled out in smaller allotments.