The Nintendo Wii U is out now, but is it any good? And is Will.i.am a hip-hop pillock or the saviour of technology?
Will.i.am doesn't just want to sing to you, he also wants to wrap your iPhone in a new camera accessory with interchangeable lenses and gold bling.
It's got more full stops than it does f-stops -- check out the pop superstar's bizarre golden phone accessory.
The accessory will add a 14-megapixel sensor to Apple's smart phone, and is apparently just the first gadget in the i.am+ range.
It's what you've been missing in life. An "X Factor" show to find the next great tech leader. It should make for riveting television.