13 Results for



MySpace Hypertargeting vs Facebook Beacon: Which one is creepier?

Leave my data alone, please.

By November 23, 2007


MySpace program targets small advertisers

Called "MyAds," it allows small advertisers to use MySpace's targeted ad program, opening up a big opportunity for local ads on the social network.

By October 12, 2008


MySpace gets 'Hyper' with targeted ads

News Corp.-owned social-networking site attempts to one-up Facebook by announcing the next phase of its targeted advertising program a day earlier.

By November 5, 2007


MySpace moving away from user spam with apps platform

MySpace wants to be less spammy.

By March 25, 2008


Now at MySpace: 'Community builder' platform, new sales and marketing chief

Advertisers can create brand-centric profiles for free, but MySpace.com launches a new platform to help them out if they don't have the technical know-how.

By April 21, 2008


Three MySpace execs depart for new venture

Chief operating officer Amit Kapur is taking two senior vice presidents with him to found an unknown new venture, the company has confirmed.

By March 3, 2009


Survey: Advertisers should acknowledge targeted ad concerns

A new report from eMarketer highlights serious consumer suspicion of targeted ads--like we didn't know that already--and suggests that advertisers consider awareness campaigns.

By July 2, 2008


Just how targeted can that targeted ad be? Ad networks set new guidelines

A trade group representing ad networks like Tacoda and DoubleClick finalizes guidelines to prevent targeting ads toward "sensitive" topics like medical history, sexual orientation.

By April 11, 2008


Report: MySpace to launch news feeds very soon

Fox Interactive Media President Peter Levinsohn says at the Reuters Media summit that this feature, similar to Facebook's, is actively in the works.

By November 26, 2007


MySpace gets social with developers

The Web's largest social network unveils its new developer platform with a winter beach party for developers, complete with DJ and sand toys.

By February 5, 2008