1 Results for


Narrow your search

Content Type

Facebook Era, The: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff App (iPhone)

Best Selling Book! Download the Facebook Era app to try out all the features of the app and sample a featured chapter for FREE. If you like it, you...

download now
32 total downloads
1 last week

MySpace Hypertargeting vs Facebook Beacon: Which one is creepier?

Leave my data alone, please.

By November 23, 2007


Facebook: Our targeted ads aren't creepy

In a statement prepared for a House hearing on behavioral advertising, the social network highlights the privacy controls that members have over their personal information.

By June 18, 2009


Three MySpace execs depart for new venture

Chief operating officer Amit Kapur is taking two senior vice presidents with him to found an unknown new venture, the company has confirmed.

By March 3, 2009


MySpace program targets small advertisers

Called "MyAds," it allows small advertisers to use MySpace's targeted ad program, opening up a big opportunity for local ads on the social network.

By October 12, 2008


Survey: Advertisers should acknowledge targeted ad concerns

A new report from eMarketer highlights serious consumer suspicion of targeted ads--like we didn't know that already--and suggests that advertisers consider awareness campaigns.

By July 2, 2008


Social media's future looks bright, apply sunscreen

Venture capitalists and entrepreneurs try to predict the future of the social-media business. It looks a lot like what we have now.

By May 1, 2008


Now at MySpace: 'Community builder' platform, new sales and marketing chief

Advertisers can create brand-centric profiles for free, but MySpace.com launches a new platform to help them out if they don't have the technical know-how.

By April 21, 2008


Just how targeted can that targeted ad be? Ad networks set new guidelines

A trade group representing ad networks like Tacoda and DoubleClick finalizes guidelines to prevent targeting ads toward "sensitive" topics like medical history, sexual orientation.

By April 11, 2008


MySpace moving away from user spam with apps platform

MySpace wants to be less spammy.

By March 25, 2008


MySpace gets social with developers

The Web's largest social network unveils its new developer platform with a winter beach party for developers, complete with DJ and sand toys.

By February 5, 2008