13 Results for

hypertargeting

Article

MySpace Hypertargeting vs Facebook Beacon: Which one is creepier?

Leave my data alone, please.

By November 23, 2007

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Facebook: Our targeted ads aren't creepy

In a statement prepared for a House hearing on behavioral advertising, the social network highlights the privacy controls that members have over their personal information.

By June 18, 2009

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Three MySpace execs depart for new venture

Chief operating officer Amit Kapur is taking two senior vice presidents with him to found an unknown new venture, the company has confirmed.

By March 3, 2009

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MySpace program targets small advertisers

Called "MyAds," it allows small advertisers to use MySpace's targeted ad program, opening up a big opportunity for local ads on the social network.

By October 12, 2008

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Survey: Advertisers should acknowledge targeted ad concerns

A new report from eMarketer highlights serious consumer suspicion of targeted ads--like we didn't know that already--and suggests that advertisers consider awareness campaigns.

By July 2, 2008

Article

Social media's future looks bright, apply sunscreen

Venture capitalists and entrepreneurs try to predict the future of the social-media business. It looks a lot like what we have now.

By May 1, 2008

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Now at MySpace: 'Community builder' platform, new sales and marketing chief

Advertisers can create brand-centric profiles for free, but MySpace.com launches a new platform to help them out if they don't have the technical know-how.

By April 21, 2008

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Just how targeted can that targeted ad be? Ad networks set new guidelines

A trade group representing ad networks like Tacoda and DoubleClick finalizes guidelines to prevent targeting ads toward "sensitive" topics like medical history, sexual orientation.

By April 11, 2008

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MySpace moving away from user spam with apps platform

MySpace wants to be less spammy.

By March 25, 2008

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MySpace gets social with developers

The Web's largest social network unveils its new developer platform with a winter beach party for developers, complete with DJ and sand toys.

By February 5, 2008