The electronics titans square off in a tangled tale of mobile technology, centered on Apple's iPhone
Both are top-rated compact megazooms; more than photo quality, the decision will come down to what features you need.
Sony's latest megazooms feature 16-megapixel BSI CMOS sensors, full HD movie capture, 3-inch high-resolution LCDs, and, of course, long lenses.
Its lens, sensor, and LCD remain unchanged from its predecessor, but a new processor, Wi-Fi, and GPS keep the flagship megazoom from getting stale.
See just what Sony's 20-megapixel 30x zoom compact is capable of.
Sony's Cyber-shot DSC-HX50V is an excellent compact megazoom suitable for snapshooters and enthusiasts, though the latter might be turned off by some aspects of the camera.
While many have traded in their point-and-shoots for smartphones, this 30x zoom (big) pocket camera gives you plenty of reasons to still carry one.
While still a 30x zoom point-and-shoot at heart, the HX50V has some features that advanced users (or those looking to become advanced) will appreciate.
Sony loads up on megazooms for 2012 with the 30x zoom HX200V, 20x zoom HX30V, and double 16x zooms of the HX10V and H90.
Feature junkies in search of a compact megazoom should get the Sony Cyber-shot DSC-HX9V.