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The marketing software company has attracted some big names for its Series D funding round, including Salesforce, Google Ventures, and Sequoia Capital.
The global rollout of the ads program allows any marketer to target users who have already expressed interest in their brands outside Twitter with relevant promoted tweets.
Venture firm says it intends to focus investments from its latest fund on startups with, "disruptive technologies, teams and business models."
The San Francisco startup, founded by former ReadWriteWeb reporter Marshall Kirkpatrick, helps media and PR companies discover who can most amplify their message.
A new role at software-as-a-service companies suggests that keeping customers is perhaps more important than gaining new ones.
Also: StrikeIron has raised $5.5 million in funding, Omgili has a new tool to help you find what's hot in the blogosphere, and HubSpot is making it easier to follow marketing leads.
Twitter's user base has exploded in the past year and Project Gutenberg is going mobile.
A new company is helping software-as-a-service companies dance their way into more sales.
commentary A Silicon Valley reporter returns to Massachusetts with a bad attitude about the commonwealth's tech market. The locals happily inform him he can pound sand.
Annual geek-culture confab has gotten so big that wide-eyed young start-ups thinking it's their ticket to fame may find it's like hoping to get a record deal by showing up at Coachella with a guitar.