Retail e-commerce sales will be up 15 percent this year, and mobile shoppers will drive a hefty portion of that growth, eMarketer says.
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Consumers have no reason to wait for the day after Thanksgiving to nab great deals.
The e-commerce giant's stock surges after posting a surprise profit for the second straight quarter.
The e-commerce giant wants to "avoid customer confusion" by directing buyers to other video-streaming devices, including its own family of Fire TV gadgets.
The new hardware includes a $50 tablet and an updated Fire TV set-top box. Amazon's strategy differs from Apple's high-end approach but puts the two giants in more intense competition than ever.
Thanksgiving may be American, but sales in the UK, France, Germany and China show the consumer frenzy is becoming a broader phenomenon.
The company's 20th anniversary sale results in a slew of new Prime members and huge sales, despite criticism on social media that called the day a dud.
The online retailer's membership program, a key part of its growth strategy, added 3 million more people in the past three months, according to a new survey.
Seeking a bigger name online, Walmart picks a fight with the world's largest Internet retailer, announcing a sales event the same day as Amazon's 20th anniversary sale.
The e-commerce company misses Wall Street expectations and reports a third-quarter loss of $437 million. More critically, it warns that its fourth-quarter revenue will also disappoint.