2013 Holiday Gift Guide
Retail e-commerce sales will be up 15 percent this year, and mobile shoppers will drive a hefty portion of that growth, eMarketer says.
U.S. online retail spending reached a record-breaking $43.4 billion in the fourth quarter of 2010, Comscore reports.
The electronics giant's biggest challenge--doubling down on online sales--is a common issue for most conventional retailers. Welcome to the mad e-commerce rush.
One of the first reports out on holiday sales shows that e-commerce was down 2.3 percent year over year, while the electronics category took a 26 percent dive.
eMarketer lowers holiday e-commerce projections to 4 percent growth, taking an ax to its earlier forecast of 10.1 percent growth.
Armed with facts and figures, comScore offers e-commerce retailers advice on attracting reluctant shoppers this holiday season.
But on the bright side for online retailers, more people say high gas prices and better online deals may cause them to do their holiday shopping on the Web.
ComScore finds US online shoppers using desktop computers spent 10 percent more than last holiday season, propelled by gadget sales. It was expecting an increase of 14 percent.
For online shopping, smartphones are good for browsing but tablets are used more when it's time to make a purchase. Also, iOS outdoes Android.
The company has created a patent-pending technology to accept prepaid cards on PayPal-compatible sites.