Raise a glass. The Heineken Ignite interactive bottles full of LEDs, sensors, and wireless networking know when you're saying "cheers!"
Road Trip 2011: Many visitors to the Dutch capital can't leave without taking in the Heineken Experience, a self-guided tour through the old Heineken brewery and a chance to see how the world-famous beer is made.
Road Trip 2011: There are plenty of things associated with Amsterdam, some wholesome and some not so much. But one thing most people know is that the Dutch capital is home to one of the world's most popular brands of beer.
Heineken Star Player is a free new Facebook and smart phone app you play against your friends as you watch the Champions League. The future's here, and it's very shiny.
Your crisp tenner buys you 24 hours of live sporting action via Apple's little square box, with no contract.
Twitter has added an age-verification system that forces people wanting to follow manufacturers of booze to assert they're of legal drinking age.
Your computer can blank out soccer spoilers thanks to Heineken's Keep it Legendary app, so you enjoy the big game even if you miss it live.
Miniaturized keg tap and cooling system from Krups and Heineken allows beer lovers to serve frothy Heineken from the tap anywhere they can find an outlet.
Sony jumped to second place in UK Android smart phone sales for the last three months, while Samsung held its lead.
Spare a thought for these office-dwellers toiling hard to finish their tasks -- their beer fridge only unlocks when the work is done.