To try to keep medium-format photographers loyal to the brand, Hasselblad introduces a new camera body with modernized focusing.
The transition to CMOS image sensors in professional medium-format cameras takes its second big step after Phase One's IQ250 arrived in January.
A move to an image sensor made with CMOS chip manufacturing technology will mean more adaptable cameras, the medium-format camera maker promises.
You read that right. Hasselblad is offering a 50 per cent discount on the H4D-31 until the end of the financial year.
The professional camera maker, expanding beyond its market with a big boost from Sony, announces the $6,500 NEX-compatible Lunar camera and its ambitions for much more.
This revamped version of Sony's NEX-7 has luxury touches including titanium knobs and hand-stitched leather. Here are three prototypes Hasselblad revealed at Photokina.
A new camera body from the high-end camera specialist will be easier to use and better protected against the elements. Also: a new 24mm lens and a macro converter.
The new top-end model from medium-format camera maker Hasselblad is now on the market, and it's not cheap; the 200-megapixel H4D-200MS will set you back 32,000 euros, or about AU$43,000.
The most serious pro photographers out there now have a new option, the H4D-200MS, which combines six frames into a single 600MB image.
The medium-format camera maker has pared prices of professional models such as the HD4-60 by thousands of dollars.