In a new partnership, the company behind some of the largest brands on the planet will be working with 3D Systems to unlock the children's toy market.
Trademark infringement lawsuit claims new tablet causes consumer confusion with the children's toys.
The toy maker is non too pleased about Asus' forthcoming shape-shifting tablet. Could a ban be in the offing?
Set to unveil a new $30 device called My3D that looks like a classic View-Master, Hasbro is looking to deliver 3D content to iPhone and iPod Touch users.
Toymaker had sought a restraining order preventing Asus from selling its tablet computer under the Transformer name.
Fancy a Lazer Tag gun with an iPod Touch HUD mounted on it? How about a glow-in-the-dark football that works with wearable light-up goggles? Or, board games that use the iPad as an accessory?
iPhone-equipped Lazer Tag guns, iPad-enhanced board games, and glowing Nerf goggles: a Toy Fair sneak peek at Hasbro's 2012 holiday toys.
Zynga strikes a partnership with Hasbro, paving the way for toys and games based on titles such as 'Empires & Allies' and 'FarmVille.'
The new My3D gadget latches onto an iPhone and iPod Touch, turning them into 3D devices that can tap into the small number of free 3D apps currently available at Apple's App Store.
Could this be the beginning of an era of funky 3D masks? Looks like Hasbro and Hollywood have just found a new cash cow to milk moviegoers.