Assuming the company gains control of such top-level domains as .search, .app, .blog, and .cloud, it doesn't seems to want to restrict their use to its own products.
The Internet's address books just got the first four new generic top-level domains, but they won't go live on the Net until trademark holders get a chance to stake their claims.
As Net addresses like .pink, .flights, and .coffee arrive, trademark holders have some new versions of old headaches. Canyon Bicycle prevailed to claim canyon.bike, though.
Next week, ICANN opens the Internet up to new domains like .ski, .sexy, and .berlin -- and Fadi Chehade has to handle people unhappy with the change. Also: time for the US to let go of its Net oversight?
Two industry groups argue that the retailer's plan to control several generic top-level domains, including .book, .author, and .read, would be anti-competitive.
The group says the opening up of generic top-level domains beyond the likes of .com and .org "could trigger a dramatic expansion of the Internet."
The organization says it received over 1,900 applications for new generic top-level domains, from big companies, startups, geographical locales, and more.
The e-commerce giant is applying for 76 new top-level domains -- and you won't be able to register any of them. What exactly does it have up its sleeve?
Soon .com, .net, and .edu will be joined by .whatever-you-want. Expect the new Net domains to bring confusion and trademark hassles, along with business opportunities.
Google's plan for the new top-level domains it gets is unlike most other big tech firms: it wants to offer them up to the public.