New original content is high on Yahoo's priority list, and programs developed with advertisers in mind are low-risk and high reward--assuming they are halfway decent.
Search giant is leading a $23 million funding round for Invidi, which is working on TV ads that target specific viewers via set-top box data.
Apple's mobile-advertising platform is now being offered to ad buyers in bigger blocks that can then be doled out in smaller allotments.
Three of WPP's subsidiaries will have access to Yahoo ad inventory and will connect to its Right Media exchange platform.
Where once there were hundreds of firms doing ads for the PC maker, now there's just one big, dedicated group, WPP's Project Da Vinci.