6 Results for



Yahoo signs content deal with GroupM ad agency

New original content is high on Yahoo's priority list, and programs developed with advertisers in mind are low-risk and high reward--assuming they are halfway decent.

By Oct. 21, 2009


Google ups its TV bet, invests in Invidi

Search giant is leading a $23 million funding round for Invidi, which is working on TV ads that target specific viewers via set-top box data.

By May. 5, 2010


iAds tweak lets companies buy in smaller batches

Apple's mobile-advertising platform is now being offered to ad buyers in bigger blocks that can then be doled out in smaller allotments.

By Jul. 7, 2011


Yahoo teams up with ad powerhouse WPP Group

Three of WPP's subsidiaries will have access to Yahoo ad inventory and will connect to its Right Media exchange platform.

By May. 16, 2008


Dell-only ad agency names first CEO

Where once there were hundreds of firms doing ads for the PC maker, now there's just one big, dedicated group, WPP's Project Da Vinci.

By May. 20, 2008