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Waste to energy: Green or greenwash?

A visit to a modern waste-to-energy plant shows they are far cleaner than older incinerators and an alternative to landfills, but shouldn't displace efforts to increase recycling.

By October 21, 2011


Will social networking stop greenwashers?

Web 2.0 tools can give street cred to products marketed as "green." But few digital resources are available for the palm of the hand.

By April 14, 2008


Bamboo a big tool for greenwashing, says noted designer

Some bamboo is grown in a sustainable way. Other people treat it with formaldehyde. Kelly LaPlante has other green remodeling tips too.

By April 4, 2008


Don't like greenwashing? Ask for standards

Green marketing is on overdrive. But there is growing concern that inflated claims will turn off consumers.

By January 22, 2008


Sony announces greenwashed Vaio laptops

The latest Graphic Splash editions of the Sony Vaio FZ feature an eco-friendly theme.

By November 9, 2007


Green message crafting

Companies around the world are now racing to establish their credibility in green production. But they must also be careful of not being perceived as greenwashing.

By March 3, 2008


Googling clean energy: Green tech week in review

Google's ponies up for renewables; sucking up CO2 for baking soda; corn ethanol doubts multiply; 'ocean fertilization' draws fire; and the EPA to weigh in on 'greenwashing.'

By November 30, 2007


OPEC nations create $750 million clean tech fund

Part greenwashing, part self-interest, a couple of OPEC nations are kicking in $750 million for clean tech research.

By November 20, 2007


Many 'green' products don't quite weigh up, study finds

Environmental marketer checks out retail products and identifies six sins of "greenwashing," or overinflating a product's environmental features.

By November 19, 2007