203 Results for

grassroots

Article

How Amazon Studios went from grassroots idealist to Hollywood threat

Amazon's arm for making movies and TV shows veered away from its early ambitions with a grander plan to lure Prime customers and crush Netflix. Now it has some in Hollywood on edge.

By Nov. 14, 2013

Video

Banger Racing or: How I learned to stop worrying and love grassroots motorsport

You might have heard of banger racing, you might have thought about giving it a go, but did you know just how much fun it is? Neither did we, so we strapped in for a bizarre afternoon.

Aug. 7, 2013

Article

Alternate-reality games flourish at the grassroots

While big ARGs like I Love Bees and The Beast get most of the ink, there has been a steady stream of games built for very small audiences, without corporate sponsorship.

By Nov. 23, 2009

Video

Firefox turns to grassroots marketing

Corporations are looking to consumers for video advertisements. CNET News.com's Philip Siu investigates how companies such as Mozilla are jumping on the viral bandwagon to breathe new life into their advertising.

Nov. 1, 2007

Article

Amazon renews 'Alpha House,' picks up 6 series

Amazon Studios is keeping the John Goodman-led comedy and picking up six of the 10 shows it tested in its latest "pilot season," including one that gives Amazon its best shot at taking on Netflix's Emmy cred.

By Mar. 31, 2014

Article

Amazon unveils $99 Amazon Fire TV for streaming video

The set-top box goes on sale immediately and features content from the likes of Hulu Plus, MLB, Disney, YouTube, Netflix, and, of course, Amazon Instant Video.

By Apr. 2, 2014

Article

Amazon debuts first original series 'Alpha House'

Amazon premieres its first stab at the kind of homegrown TV that Netflix has made the star of its competing streaming-video service. Unlike its rival, Amazon makes the first shows available to all, just not all at once.

By Nov. 15, 2013

Article

Mark Consuelos talks tech and 'Alpha House' (Q&A)

The actor behind the "sexy senator" on Amazon's first series answers a few of CNET's questions about technology and the future of television.

By Nov. 14, 2013

Article

The Silicon Valley of 'Betas'

Amazon's second original show drops the audience in the middle of the country's tech hub. Here's what the makers got right (hoodies, they're everywhere) and wrong (physical Bitcoins, not so much).

By Nov. 23, 2013

Article

Fullscreen buys ScrewAttack gaming-video makers

Fullscreen, one of YouTube's biggest multichannel networks, snaps up the gaming-video outfit, marking the first takeover that brings new-media video creators directly into the company's fold.

By Mar. 28, 2014