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The startup that won itself the chance to run an ad during the Super Bowl releases another spot, for a new action figure for girls. In it, little girls say to hell with conventional ideas of beauty.
Step aside, Lego Friends. GoldieBlox is doing construction toys for girls the right way by combining stories with building skills and keeping the color pink down to reasonable level.
GoldieBlox, a company that makes toys to teach girls about engineering, wins an Intuit competition and gets a spot during the big game.