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Forget fixies; they're not fancy enough. You need a British racing bike layered in gold in order to flaunt your wealth on your next ride.
The HTC One joins the iPhone 5S with a new gold-coloured finish, on sale before Christmas.
Valued at £2,750, an 18ct gold HTC One will be handed out to one of music's hottest new talents at the MOBO Awards.
Got $3,000 you're tired of looking at? Why not trade it for a gold- or platinum-plated Android flagship?
Do you love gold? Then golden words will pour in your ear when you're talking on your gold-plated £1,700 Samsung Galaxy S4.