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Lions Gate Entertainment says it has partnered with Web start-up Gizmoz for an online motion picture promotion. Gizmoz, backed by former Apple Computer chief John Sculley, has developed a technology, also dubbed Gizmoz, that provides media companies with a way to beam their content online using animation, photos, streaming video, audio and text. Under the deal, Gizmoz will promote Lions Gate's latest Golden Globe-nominated motion picture, "Shadow of the Vampire," through Gizmoz's technology. The "Shadow of the Vampire" Gizmo is narrated by the film's producer, actor Nicolas Cage, and contains an episodic, Flash-animated comic strip of the film that will be updated weekly for people who collect the Gizmo. The animation can be obtained from Gizmoz's site or at Lions Gate's site.
The talent and literary agency partners with Gizmoz to promote the Web start-up's multimedia technology to entertainment companies.
Web start-up Gizmoz, which develops multimedia technology, strikes a deal with entertainment site Icebox.com to provide animated programming on desktops.