435 Results for

gimmick

Article

Are curved TVs a gimmick?

For the first time since the death of the CRT, numerous nonflat televisions will make it onto store shelves. But has the drive to differentiate and turn a profit bent these boob tubes far beyond beneficial?

By Jan. 10, 2014

Editors' Take

Samsung Galaxy Round

Banish all skeptical apprehension about the Samsung Galaxy's round curved screen and back; the arched shape is an unexpected improvement.

By Dec. 5, 2013

MSRP: $999.99

Article

Samsung's curved display is no gimmick, says researcher

The Galaxy Round's curved display has an appreciable impact on display quality, says DisplayMate Technologies.

By Oct. 29, 2013

Article

Qualcomm gambit: Apple 64-bit A7 is a 'gimmick'

A top exec takes a risk by dismissing the new 64-bit A7 too quickly. The chip supplier will likely have a different message if it brings out its own 64-bit design.

By Oct. 2, 2013

Article

iPhone 64-bit chip not a gimmick after all, says Qualcomm

The iPhone's 64-bit chip is not a "gimmick" after all, says Qualcomm in an embarrassing U-turn.

By Oct. 9, 2013

Article

Qualcomm retracts 'gimmick' comment on Apple 64-bit chip

Qualcomm says a statement made by an executive panning Apple's 64-bit A7 chip is "inaccurate."

By Oct. 8, 2013

Article

iPhone 5S 64-bit chip is 'a gimmick with zero benefit'

The new iPhone's 64-bit chip is a "gimmick" with "zero benefit," according to rival chipmaker Qualcomm.

By Oct. 2, 2013

Article

iRobot CEO: Enough with the gimmick 'bots (Q & A)

Driven by the mobile computing revolution, iRobot CEO Colin Angle says the robotics industry is poised for great things if only entrepreneurs stopped trying to recreate R2-D2 and C-3PO.

By Nov. 4, 2011

Article

Brits think 3D is a 'gimmick', survey says

British cinemagoers think 3D effects in a film make little or no difference to the experience, a new survey reveals.

By Sep. 29, 2011

Article

Is motion-sensitive gaming a gimmick?

Don Reisinger thinks the future of gaming isn't in motion-sensing, but in something else entirely. Is he right?

By Jun. 16, 2008