455 Results for

gimmick

Article

Kazam's James Atkins: 'Consumers don't want smartphone gimmicks'

Kazam is a tiny British company taking on the might of Samsung and HTC. Chief Marketing Officer James Atkins tells us what it's like to lead an insurgency.

By February 26, 2014

Video

Samsung UNHU9000: Curved TV a flat-out gimmick

Although it does help reduce reflections somewhat, the curved shape of Samsung's UNHU9000 4K TV does nothing else to improve image quality, and in some subtle ways actually impairs it. And it costs a whole lot more than a flat TV.

By July 3, 2014

Article

Qualcomm retracts 'gimmick' comment on Apple 64-bit chip

Qualcomm says a statement made by an executive panning Apple's 64-bit A7 chip is "inaccurate."

By October 8, 2013

Article

Qualcomm gambit: Apple 64-bit A7 is a 'gimmick'

A top exec takes a risk by dismissing the new 64-bit A7 too quickly. The chip supplier will likely have a different message if it brings out its own 64-bit design.

By October 2, 2013

Article

Amazon phone: Forget the 3D gimmicks. It's all about the price

About to enter a brutally competitive field, the online retailer needs to be aggressive on price if it hopes to win consumers.

By April 12, 2014

Article

In the 2016 Mazda MX-5's cockpit, even the Bose audio system is driver-focused

​The new Mazda MX-5 Miata's cabin is compact, but it's full of quirks and surprises, including a Bose audio system that hides speakers in the headrests and Lego-like cupholders.

By May 20, 2015

Article

Galaxy S5 will have fewer gimmicks than S4, source says

Samsung is planning a more low key launch for the Galaxy S5, according to a source, with fewer gimmicky features.

By February 9, 2014

Review

Kenmore 795.51832

The Grab-N-Go door is an unhelpful gimmick that spoils this refrigerator's potential. Grab something else.

By May 2, 2015

2.5 stars Editors' rating May 2, 2015
Article

'Sinister' and 'Orwellian': BioBeats founder warns of the dark side of wearables and biometrics

The man behind the heartbeat-reading startup has warned of the potential abuses of the new technology.

By May 13, 2015

Article

Are curved TVs a gimmick?

For the first time since the death of the CRT, numerous nonflat televisions will make it onto store shelves. But has the drive to differentiate and turn a profit bent these boob tubes far beyond beneficial?

By January 10, 2014