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Among the things that feel somewhat scripted, Giampaolo, the hipster star of the newest anti-Apple ad from Microsoft, says, "Macs to me are about aesthetics more than they are the computing power."
In the second TV Mac attack, Microsoft attacks the power of the Mac. As in branding power as well as computing power. Who's going to believe it?
The latest "laptop hunters" ad keeps hammering Apple on every conceivable aspect. But why does it seem to take 11-year-old Jackson and his mom, Lisa, a long time to buy their PC?
Microsoft has launched a second advert attacking Apple, this time on computing power. But can we trust Giampaolo more than we could Lauren?
The latest Laptop Hunter TV spot from Microsoft sees the company addressing the very core of Apple's being--artists.
Chipmaker revamps its processor badging and rating system for consumers and businesses.
Apple has defied the credit crunch, with the iPhone and iPods driving massive sales and $1.2bn in profit, in the company's best non-holiday quarter to date
Apple has come out swinging with three new ads jabbing back at Microsoft's recent cheap shots. We tell the tale of the tape as these two computing giants square up once again. Fight!