14 Results for

geo-tracking

Article

What is geo-tracking revealing about you? (week in review)

Your Wi-Fi-enabled device may reveal your address on the Web. Hackers heat things up. Also: Pandora's IPO.

By June 17, 2011

Article

Jupiter to use geo-tracking data

Internet measurement company Jupiter Media Metrix and geo-targeting technology provider Quova plan to announce a deal Monday to build Jupiter?s Web analytics offerings with geographical data on Web surfers. Under the partnership, New York-based Jupiter will fold into its site measurement service Quova?s signature product, GeoPoint--technology that allows Web sites to identify the locale of visitors on the country, state and city level. Web sites can use the technology to track whether a TV and print advertising campaign in a select metropolitan city is effective at driving people to a Web site, for example. "Web sites will know where people are coming from and know where to spend marketing dollars as a result," said Marie Alexander, CEO of Redwood City, Calif.-based Quova. Financial terms and length of the deal were not disclosed.

By January 18, 2002

Article

Microsoft collects phone location data without permission, says researcher

Samy Kamkar, hired by class action law firm, says he's found an example of a Windows Phone 7 app transmitting latitude and longitude even if the user says "no."

By September 1, 2011

Article

Investors follow trail of geo-tracking firm

As geographic targeting gains momentum, a Net-mapping technology company receives a $10.5 million investment from AOL Time Warner Ventures and other investors.

By August 13, 2001

Article

Investors follow trail of geo-tracking firm

As geographic targeting gains momentum, a Net-mapping technology company receives a $10.5 million investment from AOL Time Warner Ventures and other investors.

By August 13, 2001

Article

Quova updates geo-tracking service

Geo-tracking company Quova has launched a new version of a service that lets advertisers pinpoint the location of consumers to the city level. The service, dubbed GeoPoint 2.0, is the latest version of Quova's tracking technology, which traces the IP (Internet Protocol) addresses of millions of Net users. It can zero in on a consumer's country, state, city and Zip code, allowing marketers and content providers to deliver customized messages based on such information. For instance, the local branch of fast-food chain McDonald's can send a coupon for an Egg McMuffin to passersby before 11 a.m. Privately held Quova, based in Redwood City, Calif., has received $13.6 million in funding from Softbank Venture Capital, IDG Ventures and Fidelity Ventures, among others.

By February 13, 2001

Article

Report: 95 percent of all e-mail is spam

Report also finds that Trojans are to blame for 55 percent of all malware threats, with many focused on stealing information in order to access financial accounts.

By September 30, 2010

Article

BuddyFinder's friend-tracker: Kind of blah

At CTIA, another new location-based service to stalk your buddies and kids.

By April 4, 2008

Article

Big boss is watching

Wireless companies are rolling out new GPS services for employers that can track the physical location of mobile workers.

By September 24, 2004

Article

Ericsson tech can track you down

New equipment lets wireless carriers offer a service that automatically e-mails a cell phone user's exact location to friends or relatives. But this type of tech raises privacy concerns.

By October 7, 2002