Site that focuses on localized searches is bringing local video advertising to its Web pages.
The Net advertising company licenses Digital Envoy's geography-targeting technology to better serve Web ads by surfers' physical location.
The U.S. sports league plans to negotiate contracts for its member teams so they can stream live games to targeted local online audiences for the first time this fall, according to a report.
The merger-minded software giant will likely want to keep Yahoo execs in a host of areas, including online ads, social media, and Web search. More layoffs for Yahoo?
Report says click fraud rate is up due to increased use of botnets to automate the clicking on ads.
Search giant details new ad system designed to help marketers figure out what and when people plan to buy.
Government agency patents a way to learn the geographical location of Internet users. How will the technique be used?
Web site operators and corporations are playing game of I spy, you spy with covert cloaking trick.
The search giant countersues its longtime technology partner, which claims that the search leader misappropriated its geo-targeting technology to deliver sponsored results.
aQuantive, one of the Web's largest advertising companies, forms a new unit that profiles surfers and delivers ads tailored for them.