Assuming the company gains control of such top-level domains as .search, .app, .blog, and .cloud, it doesn't seems to want to restrict their use to its own products.
Joining other social networks, like Facebook and Twitter, the virtual pinning site rolls out a new feature that certifies user accounts.
There's plenty of weirdness besides .lol and .ninja, including the long-awaited official online home for a .unicorn and others that make Crave's Eric Mack say .WTF?
Demand Media, that purveyor of eHow and other spammy sites, is making a frontal assault on new TLDs like .army and .navy.
It's too late to apply for new TLDs, but Google applied ahead of the deadline to lock down domains for its core products... and to provide some opportunities for hilarity.
Vote means domains will be able to end in almost any word, allowing companies to turn their brands into Internet extensions.
London joins New York and Berlin today with a local top-level domain, .london, but concerns remain over the expense of new TLDs.
Al Gore and his philanthropic organization, the Alliance for Climate Protection, are supporting a group applying for the top-level domain .eco.
The group says the opening up of generic top-level domains beyond the likes of .com and .org "could trigger a dramatic expansion of the Internet."
Casting .com, .net, and .org aside, New Yorkers will soon be able to get .nyc for their top-level domain names.