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Bill Gates shows Zuckerberg how a genius pours ice water on his head

Now that even Tim Cook is pouring ice water over his head to support ALS, Bill Gates shows that he's still smarter than everyone else.

By August 15, 2014


Jimmy Fallon tries to hide his Mac from Bill Gates

While interviewing Bill Gates, Jimmy Fallon suddenly realizes that perhaps it isn't a great idea to have his Mac visible on his desk.

By January 22, 2014


Microsoft Monocles? Redmond to make its own Google Glass?

An analyst sends a note to the effect that Redmond will next year become Red-eye-mond. Can this possibly be anything but true?

By April 4, 2013


Gates-Seinfeld shtick more viral than 'I'm a PC'

The two Gates-Seinfeld commercials have enjoyed 4.3 million more viral-video views than Microsoft's replacement "I'm a PC" campaign, according to Visible Measures.

By October 4, 2008


Gates-Seinfeld act 2: Beautiful minds?

The second installment of the Bill Gates-Jerry Seinfeld Microsoft advertising campaign shows great cleverness in giving Microsoft the possibility of looking like a somewhat cuddly underdog.

By September 14, 2008


Lady Gaga tapped to give Chrome browser an edge

Google's new commercial features the pop star using the browser to add to her huge fan base and communicate with her "Little Monsters."

By May 23, 2011


Microsoft launching new ad campaign tonight

The software giant's new ads are an extension of its "I'm a PC" campaign. Though it won't divulge its total investment, the ads will run through the holiday shopping season.

By May 9, 2011


Helping Microsoft's next marketing boss

The company's brand is still incredibly valuable, but hotter products could help improve the message.

By March 30, 2011


Will Groupon win the Super Bowl ad skirmish?

In what seems a jab at LivingSocial, Groupon releases long ad that, it says, didn't make the cut for Sunday's big game. Perhaps it's the ad--you just have to take 60 percent off it.

By February 5, 2011


Microsoft: Shift away from Seinfeld-Gates planned

Microsoft's massive ad campaign is shifting away from the Microsoft chairman and comedian's dual act, but the company insists it's part of a planned shift to focusing on the products.

By September 17, 2008