The two Gates-Seinfeld commercials have enjoyed 4.3 million more viral-video views than Microsoft's replacement "I'm a PC" campaign, according to Visible Measures.
The second installment of the Bill Gates-Jerry Seinfeld Microsoft advertising campaign shows great cleverness in giving Microsoft the possibility of looking like a somewhat cuddly underdog.
Microsoft's massive ad campaign is shifting away from the Microsoft chairman and comedian's dual act, but the company insists it's part of a planned shift to focusing on the products.
In the second installment of the new ad push, the Microsoft chairman and the TV star move in with a family. Spoiler alert: This time Gates does the "robot dance."
The new Microsoft campaign is the work of brave people who may not have been aware of just how much Jerry Seinfeld has slipped over the years
The software maker shows it's not going to let Apple's "I'm a Mac" ads dictate how their products are positioned.
Now that even Tim Cook is pouring ice water over his head to support ALS, Bill Gates shows that he's still smarter than everyone else.
While interviewing Bill Gates, Jimmy Fallon suddenly realizes that perhaps it isn't a great idea to have his Mac visible on his desk.
Microsoft's multi-year push, estimated at $300 million, begins with a spot featuring Bill Gates and Jerry Seinfeld aired during Thursday's NFL game.
Windows business unit head Bill Veghte send a memo to troops late Thursday promising that the debut Seinfeld/Bill Gates ad was just an "icebreaker."