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Gates-Seinfeld shtick more viral than 'I'm a PC'

The two Gates-Seinfeld commercials have enjoyed 4.3 million more viral-video views than Microsoft's replacement "I'm a PC" campaign, according to Visible Measures.

By October 4, 2008


Gates-Seinfeld act 2: Beautiful minds?

The second installment of the Bill Gates-Jerry Seinfeld Microsoft advertising campaign shows great cleverness in giving Microsoft the possibility of looking like a somewhat cuddly underdog.

By September 14, 2008


Microsoft: Shift away from Seinfeld-Gates planned

Microsoft's massive ad campaign is shifting away from the Microsoft chairman and comedian's dual act, but the company insists it's part of a planned shift to focusing on the products.

By September 17, 2008


Seinfeld and Gates hit the road for Vista

In the second installment of the new ad push, the Microsoft chairman and the TV star move in with a family. Spoiler alert: This time Gates does the "robot dance."

By September 11, 2008


Gates outacts Seinfeld in 'Back to the Future'

The new Microsoft campaign is the work of brave people who may not have been aware of just how much Jerry Seinfeld has slipped over the years

By September 6, 2008


CNET News Daily Podcast: Microsoft makes ad push with Gates, Seinfeld

The software maker shows it's not going to let Apple's "I'm a Mac" ads dictate how their products are positioned.

By September 5, 2008


Bill Gates shows Zuckerberg how a genius pours ice water on his head

Now that even Tim Cook is pouring ice water over his head to support ALS, Bill Gates shows that he's still smarter than everyone else.

By August 15, 2014


Jimmy Fallon tries to hide his Mac from Bill Gates

While interviewing Bill Gates, Jimmy Fallon suddenly realizes that perhaps it isn't a great idea to have his Mac visible on his desk.

By January 22, 2014


Microsoft begins big ad push

Microsoft's multi-year push, estimated at $300 million, begins with a spot featuring Bill Gates and Jerry Seinfeld aired during Thursday's NFL game.

By September 4, 2008


Memo: Windows chief on new ads

Windows business unit head Bill Veghte send a memo to troops late Thursday promising that the debut Seinfeld/Bill Gates ad was just an "icebreaker."

By September 5, 2008