Despite a novel construction and scuff-proof exterior, the LG G Flex's doesn't flex enough muscle against the Samsung Galaxy Round or the Note 3.
LG's G Flex sports a curved OLED display, a quad-core processor, and a 13-megapixel camera.
So LG would like you to believe its new phone is so human that you can, um, talk to the hand.
The LG G Flex is flaunting its curves and finally slinking into shops today.
CNET takes you through the five-plus-year process of developing the phone and explains why it's critical to LG's success.
The carrier introduces a new keyboard-equipped Android phone, and finally shares pricing on its first bendable handset.
The curvaceous LG G Flex goes on sale on 1 February at Carphone Warehouse, and you can get your order in now.
The curved-screen phone can be had for $300 with the standard two-year contract.
Preorders will begin a week before the handset goes on sale at rival wireless carrier Sprint.
The G Flex will be a Harvey Norman exclusive, but LG says it won't have 3G connectivity on Telstra or Vodafone.