Despite a novel construction and scuff-proof exterior, the LG G Flex's doesn't flex enough muscle against the Samsung Galaxy Round or the Note 3.
So LG would like you to believe its new phone is so human that you can, um, talk to the hand.
The LG G Flex is flaunting its curves and finally slinking into shops today.
CNET takes you through the five-plus-year process of developing the phone and explains why it's critical to LG's success.
The carrier introduces a new keyboard-equipped Android phone, and finally shares pricing on its first bendable handset.
The curved-screen phone can be had for $300 with the standard two-year contract.
The curvaceous LG G Flex goes on sale on 1 February at Carphone Warehouse, and you can get your order in now.
Preorders will begin a week before the handset goes on sale at rival wireless carrier Sprint.
Pre-orders start today for the curved and flexible 6-inch smartphone.
The G Flex will be a Harvey Norman exclusive, but LG says it won't have 3G connectivity on Telstra or Vodafone.