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Frito-Lay snacks on electric delivery trucks

Its Smith Electric trucks will first be used in New York, with other regions to follow, as the snack food giant and PepsiCo subsidiary adds 176 EVs to its fleet.

By September 8, 2010


Frito-Lay turns to Netizens for ad creation

Snack maker--one of several major companies pushing the envelope for user-generated ads--is tapping the Internet to develop TV spots.

By March 20, 2007


Eolas sues corporate giants over Web technology

In a bigger sequel to its years-long patent infringement case against Microsoft, Eolas has sued Apple, Google, Amazon, Yahoo, Frito-Lay, Playboy, and many others.

By October 6, 2009


Guy in a mouse suit wins Super Bowl (ad, that is)

Frito-Lay hosts fan contests to create advertisements, even for events as high-profile as the Super Bowl. This year, ad called "Mouse Trap" crunches the competition.

By February 4, 2008


IAB appoints first chief executive

The Internet Advertising Bureau says it has appointed Robin Webster as its first chief executive. Webster, who was formerly the executive vice president for the Association of National Advertisers, will be responsible for the bureau's industry initiatives, including the establishment of an expanded New York City office, new working committees and an advertiser road show. Prior to joining the bureau, Webster was also the chief content officer for eMarketWorld and she has held several management and marketing positions with Weight Watchers International, Nestle USA and Frito Lay.

January 31, 2001