Its Smith Electric trucks will first be used in New York, with other regions to follow, as the snack food giant and PepsiCo subsidiary adds 176 EVs to its fleet.
Snack maker--one of several major companies pushing the envelope for user-generated ads--is tapping the Internet to develop TV spots.
In a bigger sequel to its years-long patent infringement case against Microsoft, Eolas has sued Apple, Google, Amazon, Yahoo, Frito-Lay, Playboy, and many others.
Frito-Lay hosts fan contests to create advertisements, even for events as high-profile as the Super Bowl. This year, ad called "Mouse Trap" crunches the competition.
The Internet Advertising Bureau says it has appointed Robin Webster as its first chief executive. Webster, who was formerly the executive vice president for the Association of National Advertisers, will be responsible for the bureau's industry initiatives, including the establishment of an expanded New York City office, new working committees and an advertiser road show. Prior to joining the bureau, Webster was also the chief content officer for eMarketWorld and she has held several management and marketing positions with Weight Watchers International, Nestle USA and Frito Lay.