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Facebook's rep at the Future of Web Apps event in Miami this week was David Recordon, the company's open-standards guru. That's a crowd that the social network still has yet to win over.
Web site publishers that use Google Friend Connect to add social-networking features to their sites can now allow users to set up profiles and serve targeted ads based on those profiles.
Want to translate something you've written, or something that's been shared with you on Google's Docs and Spreadsheets service? Now you can.
The service can now translate user comments, no matter what language you're in. It can even take multiple comments in several languages and unify them.
Site owners get a new option, a "social bar" that lets users keep an eye on what others are doing.
Battle of the online identities gets hot. Now anyone can use Google's platform, too.
And it's poised to win the ID portability, not just because so many people have a Facebook account but because of publicity that site owners will get in return.
Facebook wants to be the center of its members' lives in the same way that MyYahoo became the home base for millions of users over the last decade.
Wiki services content makes readers into writers.
Google's Campfire One event Monday features the debut of Friend Connect, code that will sprinkle social features on any Web site.