The company tries taking on wireless carriers with what it claims is the first all Wi-Fi phone service from a cable provider.
FreeWheel's service is designed to help TV networks, film studios, and other content companies sell and manage in-video ads across numerous Web sites and devices.
Freewheel service will cost $29.95 per month and work only with Motorola's Moto G smartphone, which Cablevision will sell for $99.95.
Television service makes an evolutionary leap with Dish's $20 monthly plan, the NFL arrives on YouTube, and Freewheel offers Wi-Fi-only cell phone service.
Up against entrenched iPods and iPhones and the surging iPad, Android devices nabbed just 20 percent of all wireless video views in the first quarter, says video service provider FreeWheel.
It's no secret Google has been pinching pennies. While engineering still matters, revenue generation is in the driver's seat.
FreeWheel, a start-up that helps content owners sell and manage ads across numerous Web sites, has signed some top media companies, including CBS.
Also: Open Text has acquired Vizible and FreeWheel is now the exclusive provider of video ads on the Joost iPhone app.